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Publication date: 05 Jun 2023

Thailand’s Tablet Market Recorded 3.3% YoY Growth in 1Q23, Says IDC


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BANGKOK, June 6, 2023 – According to the International Data Corporation  (IDC) Worldwide Quarterly Personal Computing Device Tracker, the Thai tablet market grew 3.3% year over year (YoY) but declined 5.2% quarter on quarter (QoQ).

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The Thai tablet market experienced slight growth in 1Q23 amid an upswing in tourist arrivals and increased consumer confidence. The market is expected to decline slightly in 2023 due to a lack of major new releases planned for the year.

Apple remained at the top spot with a 66.7% market share. Shipments increased 6.9% year over year (YoY) but declined 10.1% quarter on quarter (QoQ). The 10th generation iPad, which was launched in 4Q22, was the main driver of shipments, while the 9th generation iPad continued to sell in large numbers.

Samsung remained firmly in second place with a 20.2% market share. Shipments increased 1.9% year over year (YoY) and increased significantly 50.1% quarter on quarter (QoQ). There was strong performance from the Galaxy Tab A Series as well as older Galaxy Tab S Series models.

“Despite the slight YoY growth in the market in 1Q23, as well as optimism in the overall economy from increased tourist arrivals, we anticipate the market to decline slightly in 2023 due to the end of stay-at-home mandates during the recent Covid-19 pandemic reducing the public’s need for new devices as well as a lack of major new offerings from vendors planned for the year,” said Apirat Ratanavichit, Market Analyst at IDC Thailand.

To know more about the IDC Worldwide Quarterly Personal Computing Device Tracker, please contact Apirat Ratanavichit at For media inquiries, please contact Fenny Tjandradinata at or Jane Yap at

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC   and LinkedIn. Subscribe to the IDC Blog   for industry news and insights.