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Publication date: 04 Sep 2023

Australia’s PC Market Declined by 5.1% YoY in 2Q23, Says IDC


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Australia’s traditional PC market shipped a little over 1 million units in 2Q23.

SYDNEY, AUSTRALIA, 05 September, 2023 – According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, Australia’s traditional PC market, inclusive of desktops, notebooks, and workstations, declined by 5.1% YoY in 2Q23 shipping 1,056,969 units.

The consumer segment declined by 13.6% YoY due to weakening purchase sentiment and rising cost of living. However, due to aggressive promotions and deals, the market grew quarter-on-quarter (QoQ). The commercial segment grew by 2.6% YoY driven by an increased demand from the Government and Education sectors. The demand for Chrome in the education sector exhibited robust growth, with a healthy YoY increase of 20.6%.

“Rising interest rates, coupled with increasing living expenses are restricting consumer spending. However, some improvements are expected in the second half of the year, as major market players will augment their preparations for the holiday season with new product launches and focus on generating demand,” said Sharmishtha Bhatt, Sr. Research, Personal Computing Devices Research, IDC Australia.

2023 outlook    

The Australia PC market is expected to decline by 11.1% YoY in 2023 due to the prevailing macroeconomic situation, inflation, and uncertainty in the market. However, the year-end sales in Q4 are expected to bring some relief. IDC expects the PC inventory to stabilize, and some uptick in demand by the beginning of 2024.


  • Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold. 
  • Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release. 

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For more information about this report, trends, or questions for analysts, please contact Sharmishtha Bhatt, Sr. Research Analyst, at or Miguel Carreon, Marketing Specialist, at . You can also follow IDC India’s LinkedIn  & Twitter and pages for regular updates on IDC’s research & events. 

About IDC Trackers

IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semi-annual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and online query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhones and iPads.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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