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Publication date: 28 Feb 2024

Philippines Tablet Shipments Returned to Pre-pandemic Levels in 2023, Says IDC


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MANILA, 29 February 2024 – According to the International Data Corporation’s (IDC) Worldwide Quarterly Personal Computing Device Tracker, the Philippines’ tablet market declined 39.8% to just over 750,000 units in 2023.

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“Tablet shipments dropped to pre-pandemic levels after averaging over a million units per year between 2020 to 2023. This was the lowest annual shipment recorded since 2012,” said Angela Medez, Senior Market Analyst at IDC Philippines.

Multiple launches across vendors drove 4Q23 to grow sequentially by 35.1% with Samsung’s new Galaxy Tab A9 & S9 FE series alone accounting for almost 40% of the quarter’s 218,000 shipments.

With shifting priorities among government agencies over procurement of tablets for educational purposes, IDC anticipates commercial tablet shipments to contract in 2024. Until tablets can differentiate themselves from smartphones and PCs through innovation and unique positioning, they may not be consumers’ top choice for electronic purchases.

To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Angela at For media queries, please contact Michael de la Cruz at  or Miguel Carreon


About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.