Australia PC Market Declined by 9.8% to 4.2 Million Units in 2023, Says IDC

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For more information, contact:

• Sharmishtha Bhatt  Email: shbhatt@idc.com
• Miguel Carreon  Email: mcarreon@idc.com
• Michael De La Cruz  Email: mdelacruz@idc.com

SYDNEY, 13 March 2024 – According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, Australia’s traditional PC market )inclusive of desktops, notebooks, and workstations) declined by 9.8% to 4.2 million units in 2023. The desktop and notebook categories declined by 9.7% and 10.4% respectively, whereas workstations grew by 7.2%.

In 2023, the consumer segment declined by 15.2% due to higher interest rates and inflationary pressure. The commercial segment declined by 4.9% due to reduced demand from the government, VLB, and SMB sectors. However, the education segment grew by 18.4% because of strong demand for Windows- and Chrome-based devices.

In 4Q23, the consumer segment grew by a nominal 4.5% year-on-year (YoY) on the back of multiple sales events: Christmas, Boxing Day, Black Friday, and Cyber Monday. Also, the decision to temporarily halt interest rate hikes helped momentarily. The commercial market, on the other hand, declined by 5.4% YoY in 4Q23 due to cautious enterprise spending and project delays. Contrasting this trend, the education segment grew by a healthy 40.7% YoY, driven by demand for Windows-based devices.

“Consumer spending is under stress because of increasing living expenses and unfavorable interest rates. The commercial segment has also slowed down due to market uncertainties, resulting in project delays and budgetary constraints,” says Sharmishtha Bhatt, Senior Research Analyst, IDC Australia.

Note: *The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.

*Figures in tables/charts rounded to the first decimal point.

The PC market in Australia is expected to decline by 1.3% YoY in 2024 with early signs of the recovery from the latter half of the year. The government’s scheduled implementation of cost-of-living tax cuts in July 2024 is expected to stimulate recovery in the market.

Notes: 

• Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold. 
• Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release. 

-Ends-

For more information about this report, trends, or questions for analysts, please contact Sharmishtha Bhatt, Sr. Research Analyst, at shbhatt@idc.com  or Miguel Carreon, Marketing Specialist, at mcarreon@idc.com  . You can also follow IDC India’s LinkedIn   & Twitter  and pages for regular updates on IDC’s research & events. 

About IDC Trackers

IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semi-annual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and online query tools.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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