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Publication date: 09 Jun 2024

IDC: Campaign Management Software Market Grew 22.7% in 2023 for Asia/Pacific*


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Asia/Pacific (excluding Japan) marketing campaign management software market grew by 22.7% in 2023.

SINGAPORE, 10 June 2024 – According to a recent IDC report, C2G: CRM Marketing Campaign Management Market Share, 2023: Continued Opportunity for Growth, the Asia/Pacific excluding Japan (APeJ) marketing campaign management software market grew by 22.7% in 2023 compared to 2022, with a revenue of US$2.2 Billion. Sensors Data, Tencent, and Yonyou Network (listed in alphabetical order)are the top emerging Chinese vendors in the marketing campaign management software within the CRM market.

AI is revolutionizing marketing, with Generative AI (GenAI) offering automated content creation, customer segmentation, predictive analytics, and data-driven recommendations. Hyper localization of campaign assets, keeping in mind market nuances, and cultural appropriateness, is a key use case that holds a lot of value for Asia Pacific. Marketing campaign management applications automate a wide range of individual and collaborative activities associated with the various components of the marketing process. 70.1% of marketers consider campaign management software to be the top priority in the next 12 months, according to IDC's 2023 C-suite Tech Survey APJ results.

"The Asia/Pacific marketing campaign management software market has shown positive growth in 2023. The upward trend is fueled by the digitization of SMBs, widespread digital adoption, and heightened customer expectations for personalized experiences in the age of ubiquitous AI. As marketers explore high value use cases to achieve their business goals, it is equally crucial to prioritize data infrastructure enhancements. Strengthening the flow of data and insights will empower organizations to unlock the full potential of their marketing campaigns, " says Lavanya Jindal, Senior Research Analyst, IDC Asia/Pacific Customer Experience, Martech, and Value Streams.

The IDC report, C2G: CRM Marketing Campaign Management Market Share, 2023: Continued Opportunity for Growth   (IDC #AP50959324), presents the top 10 vendors in the marketing campaign management software market for APEJ, significant in region market developments, key performing countries, and the emerging Chinese vendors who show expansion promise.

For more information on this IDC Market Presentation, please contact Lavanya Jindal at For media inquiries, please contact Miguel Carreon at or Michael De La Cruz at

*Asia/Pacific excluding Japan


About IDC 

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.