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Custom sales enablement programs to empower sales, value management and customer success teams.

Top priorities:

Need a personal approach? Contact us.

Partner intelligence and tools to help you identify, evaluate and recruit partners.

Top priorities:

Need a personal approach? Contact us.

Factoid Blocks

Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.

  • 7B+ Data Points

  • 115+ Technologies

  • 550K+ Companies

  • 80K+ Contracts

Sales Planning

  • Define TAM and SAM in targeted categories
  • See competitor market share and trends in each market
  • Uncover opportunities by calculating TAM/SAM in adjacent markets
  • Use IDC data as proof points in planning decisions

Sales Prospecting

  • Go beyond web scraping to see the data trends that signal the likeliest top spenders
  • Leverage account prioritization
  • Segment your sales plan by territory and firmographics

From a Wallet Customer

“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”

Learn More About IDC Wallet

Build Your TAM

IDC’s Wallet enables your organization to:

  • Identify companies with the right size budget for your IT products and services
  • Effectively allocate resources to markets and accounts with the highest potential return
  • Provide precise strategic and tactical planning
  • View account-level technology spending estimates for companies globally
  • Determine which vendors have the largest share of a company’s spend
  • Why Use IDC’s Wallet?

  • Determine top company targets
  • Improve sales execution
  • Understand IT buying behaviors
  • What Key Roles Does Wallet Help Support?

  • Sales
  • Marketing
  • Business Development
  • Choose the Wallet Solution That Is Right for You:

  • Worldwide Wallet
  • Worldwide Wallet: Tech Spend by Vendor