target audience: TECH BUYER  Publication date: Jul 2020 - Document type: IDC PeerScape - Doc  Document number: # US46701220

IDC PeerScape: Practices to Bring Customer Experience and Customer Centricity into the B2B World

By:  Robert Multhaup

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Content

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Table of Contents


  • IDC PeerScape Figure

    • Figure: IDC PeerScape: B2B — Practices to Incorporate Customer Experience and Customer Centricity

  • Executive Summary

  • Peer Insights

    • Practice 1: Go Beyond Transaction-Driven Solutions to Focus on Customer-Centric Solutions

    • Challenge

    • Example

    • Georgia-Pacific

    • Guidance

    • Practice 2: Learn What the Customer Values with Customer Experience Data and Analytics

    • Challenge

    • Example

    • Georgia-Pacific

    • Guidance

    • Practice 3: Deliver Customer Value by Expanding Innovative Customer Engagement Solutions

    • Challenge

    • Example

    • Stratus

    • Guidance