target audience: TECH BUYER Publication date: Jun 2022 - Document type: IDC MarketScape - Doc Document number: # US49163721
IDC MarketScape: Worldwide Customer Data Platforms for Growth Companies 2022 Vendor Assessment
Content
List of Tables
List of Figures
Related Links
Table of Contents
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IDC MarketScape Figure
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Figure: IDC MarketScape: Worldwide Customer Data Platforms for Growth Companies Vendor Assessment
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IDC Opinion
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Figure: IDC's Index of CDPs for Growth Companies by Type of Users and Top 5 Industries Served
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IDC MarketScape Vendor Inclusion Criteria
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Advice for Technology Buyers
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CDP Buyer Business Criteria
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CDP Buyer Technical Criteria
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User Engagement
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To DIY or Not to DIY
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Summary
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Vendor Summary Profiles
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Amperity
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Strengths
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Challenges
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Consider Amperity When
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Bloomreach
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Strengths
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Challenges
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Consider Bloomreach When
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BlueConic
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Strengths
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Challenges
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Consider BlueConic When
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Insider
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Strengths
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Challenges
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Consider Insider When
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mParticle
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Strengths
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Challenges
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Consider mParticle When
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Optimizely
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Strengths
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Challenges
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Consider Optimizely When
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Optimove
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Strengths
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Challenges
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Consider Optimove When
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Salesforce
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Strengths
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Challenges
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Consider Salesforce When
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Tealium
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Strengths
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Challenges
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Consider Tealium When
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Treasure Data
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Strengths
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Challenges
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Consider Treasure Data When
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Twilio
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Strengths
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Challenges
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Consider Twilio When
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Appendix
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Reading an IDC MarketScape Graph
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IDC MarketScape Methodology
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Market Definition
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Figure: Customer Data Platform Users by Function
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What Does a CDP Do?
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Figure: Connected Clouds and Customer Experience Orchestration Services
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Benefits, Outcomes, and Proof Points
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Marketing
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Digital Commerce
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Sales
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Customer Experience and Loyalty
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eCommerce
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Advertising
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Product
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Market Trends
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Strategies and Capabilities Criteria
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Table: Key Strategy Measures for Success: Worldwide Customer Data Platforms for Growth Companies
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Table: Key Capability Measures for Success: Worldwide Customer Data Platforms for Growth Companies
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Learn More
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Related Research
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Synopsis
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