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Gerry Murray

Research Director, Marketing and Sales Technology

Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.


Prior to his role at IDC, Gerry spent six years in marketing at Softrax Corp. an enterprise financial solutions provider. There, he managed marketing programs that produced 4 million emails a year, multiple websites, interactive tools and product tours, an online game, collateral, and PR. Concurrently, he was Managing Editor at, a thought leadership site featuring partnerships with IDC and the Financial Accounting Standards Boards (FASB) which was quoted and referenced in leading industry publications such as CFO magazine, BusinessFinance, and others. Gerry spent the first half of his career at IDC advising executives from some of the world’s largest software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.


  • B.S. in Communications from Emerson College, Boston, MA
  • M.B.A. in Marketing from Babson Graduate School of Business, Wellesley, MA
  • Gerry gives inspiring, thought-provoking presentations to help modern marketers perform better in the present and more effectively prepare for the future.
Magento Commerce fills an important gap in Adobe's Experience Cloud portfolio vis-à-vis key competitors — especially Salesforce and Oracle. We expect Adobe will move quickly on integrations with its campaign management, content management, ...
Any doubts about SAP's ambitions for replicating its dominance in back-office automation with a cloud-based front-office portfolio are officially over. SAP is on a front-office acquisition streak that will enable its customers to implement ...
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SAP Marketing Cloud: A Windfall of AI for Marketers

Jul 2018 - Vendor Profile - Doc # US44066718

by: Gerry Murray

This IDC Vendor Profile assesses SAP Marketing Cloud with respect to the AI-enabled use cases currently in market, its road map, and its platform for enabling partners and customers to leverage its AI platform in its marketing applications....
This IDC study discusses digital transformation (DX) in the customer experience that companies provide and its influence on prioritizing use cases for investment as well as the strategic priorities and programs that are driving technology s...
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