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Gerry Murray

Research Director, Marketing and Sales Technology

Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.


Prior to his role at IDC, Gerry spent six years in marketing at Softrax Corp. an enterprise financial solutions provider. There, he managed marketing programs that produced 4 million emails a year, multiple websites, interactive tools and product tours, an online game, collateral, and PR. Concurrently, he was Managing Editor at, a thought leadership site featuring partnerships with IDC and the Financial Accounting Standards Boards (FASB) which was quoted and referenced in leading industry publications such as CFO magazine, BusinessFinance, and others. Gerry spent the first half of his career at IDC advising executives from some of the world’s largest software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.


  • B.S. in Communications from Emerson College, Boston, MA
  • M.B.A. in Marketing from Babson Graduate School of Business, Wellesley, MA
  • Gerry gives inspiring, thought-provoking presentations to help modern marketers perform better in the present and more effectively prepare for the future.
SAP announced that it will acquire Gigya, the identity and consent management service. It is a tremendous strategic move for SAP Hybris as data has become even more valuable to marketers than the systems through which it runs. Data-driven i...
Google Cloud and Marketo Partnership: Brilliant!

Aug 2017 - IDC Link - Doc # lcUS43008317

by: Gerry Murray

On August 24, 2017, Google Cloud and Marketo announced a multiyear partnership that will deliver deep integration between many Google marketing, advertising, and collaboration solutions and the Marketo Engagement Platform. Google will also ...
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This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executiv...
IDC TechBrief: Account-Based Marketing

Nov 2017 - IDC TechBrief - Doc # US43222117

by: Gerry Murray

This IDC TechBrief discusses account-based marketing."The goal for all marketers today is to deliver more value than competitors can as early in the relationship as possible," stated Gerry Murray, research director of IDC's Sales and Market...
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