Gerry Murray

Research Director, Marketing and Sales Technology




By: 
Gerry Murray
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This IDC Survey Spotlight illustrates the divergent strategies that different market segments and industries may use to cope with software costs should inflationary pressure cause vendors to raise prices.
By: 
Gerry Murray
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This IDC Perspective provides insights and guidance for brands to improve the efficiency and efficacy of their marketing practices through personalization."Brands are struggling with the challenges of personalization," said Gerry Murray, re...
By: 
Gerry Murray
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This IDC Market Perspective provides insights and guidance for vendors to identify opportunities to innovate on their customer data management capabilities. "Customer data may be the most underutilized asset in every business, but how would...
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    Enterprise Marketing Software CSAT Killers
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q2 IDC Survey Spotlight Tech Supplier

    Enterprise Marketing Software Spend
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q2 IDC Survey Spotlight Tech Supplier

    Enterprise Marketing Software Top Challenges
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q2 IDC Survey Spotlight Tech Supplier


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Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Worldwide, North America