Gerry Murray

Research Director, Marketing and Sales Technology




By: 
Gerry Murray
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This IDC Survey looks at whether cloud provider marketplaces are the next big channel for enterprise software marketing. New layers of services in the cloud stack are emerging and, as these services proliferate, the case for marketplace as ...
By: 
Gerry Murray
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Roger Beharry Lall
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This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service....
By: 
Gerry Murray
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Roger Beharry Lall
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This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a y...
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    Enterprise Marketing Software CSAT Killers, 2023
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2023 Q2 IDC Survey Spotlight Tech Supplier

    Enterprise Marketing Software Spend, 2023
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2023 Q2 IDC Survey Tech Supplier

    Enterprise Marketing Software Top Challenges, 2023
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2023 Q2 IDC Survey Spotlight Tech Supplier


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Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Worldwide, North America