This IDC Market Perspective highlights the importance of AWS for Advertising and Marketing. AWS for Advertising and Marketing is a major development that will reshape the industry. By democratizing distributed data management and AI and ana...
This IDC Market Perspective discusses relevant news, announcements, and themes from Oracle's CloudWorld 2022 event held in Las Vegas on October 17–20, 2022. Over the past several years, Oracle has shifted its entire business focus and strat...
This IDC Market Note provides insights into CloudWorld 2022, held in Las Vegas in the week of October 17."Oracle is refactoring its marketing and CX solutions on its OCI, Fusion, and Unity data products and coordinating the go-to-market and...
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