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Gerry Murray

Research Director, Marketing and Sales Technology

Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.


Prior to his role at IDC, Gerry spent six years in marketing at Softrax Corp. an enterprise financial solutions provider. There, he managed marketing programs that produced 4 million emails a year, multiple websites, interactive tools and product tours, an online game, collateral, and PR. Concurrently, he was Managing Editor at, a thought leadership site featuring partnerships with IDC and the Financial Accounting Standards Boards (FASB) which was quoted and referenced in leading industry publications such as CFO magazine, BusinessFinance, and others. Gerry spent the first half of his career at IDC advising executives from some of the world’s largest software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.


  • B.S. in Communications from Emerson College, Boston, MA
  • M.B.A. in Marketing from Babson Graduate School of Business, Wellesley, MA
  • Gerry gives inspiring, thought-provoking presentations to help modern marketers perform better in the present and more effectively prepare for the future.
Google Cloud and Marketo Partnership: Brilliant!

Aug 2017 - IDC Link - Doc # lcUS43008317

by: Gerry Murray

On August 24, 2017, Google Cloud and Marketo announced a multiyear partnership that will deliver deep integration between many Google marketing, advertising, and collaboration solutions and the Marketo Engagement Platform. Google will also ...
IBM Amplify 2016: Patterns Reveal Possibilities

Jun 2016 - IDC Link - Doc # lcUS41446716

by: Gerry Murray

IBM held its second-annual Amplify event on May 16–19, 2016, in Tampa, Florida. IBM is finally starting to show the potential of its technology portfolio beyond standard marketing automation. The convergence of its marketing, ecommerce, and...
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This IDC Survey addresses the question: Do small business executives buy differently than their counterparts in larger companies? Moreover, it examines the effects of company size on the preferences, attitudes, and behaviors of buyers of IT...
This IDC Market Note reviews the June 2017 announcement by Amazon of the intention to buy Whole Foods Markets. This expected merger combines the digital expertise of Amazon with the brick-and-mortar presence of Whole Foods in an industry th...
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