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Gerry Murray

Research Director, Marketing and Sales Technology

Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.


Prior to his role at IDC, Gerry spent six years in marketing at Softrax Corp. an enterprise financial solutions provider. There, he managed marketing programs that produced 4 million emails a year, multiple websites, interactive tools and product tours, an online game, collateral, and PR. Concurrently, he was Managing Editor at, a thought leadership site featuring partnerships with IDC and the Financial Accounting Standards Boards (FASB) which was quoted and referenced in leading industry publications such as CFO magazine, BusinessFinance, and others. Gerry spent the first half of his career at IDC advising executives from some of the world’s largest software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.


  • B.S. in Communications from Emerson College, Boston, MA
  • M.B.A. in Marketing from Babson Graduate School of Business, Wellesley, MA
  • Gerry gives inspiring, thought-provoking presentations to help modern marketers perform better in the present and more effectively prepare for the future.
Any doubts about SAP's ambitions for replicating its dominance in back-office automation with a cloud-based front-office portfolio are officially over. SAP is on a front-office acquisition streak that will enable its customers to implement ...
SAP announced that it will acquire Gigya, the identity and consent management service. It is a tremendous strategic move for SAP Hybris as data has become even more valuable to marketers than the systems through which it runs. Data-driven i...
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This IDC Perspective offers CMOs and their marketing operations and technology teams five insights drawn from Adobe Summit 2018. The Summit's theme was "from marketing to experience." IDC analysts reflect on how conversations with Adobe and...
This IDC Survey of 171 consumer packaged goods (CPG) manufacturers in the United States identifies differences in how large and midsize companies have invested and plan to invest in 15 categories of marketing technology (MarTech). It descri...
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