Gerry Murray

Research Director, Marketing and Sales Technology




By: 
Gerry Murray
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This IDC Market Note addresses the hidden source of fragmentation across the front-office CX tech stacks of major martech/CX vendors. How vendors manage internal front-office product teams determines the level of fragmentation or interopera...
By: 
Gerry Murray
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This IDC Market Analysis Perspective presents an overview of the market for marketing software, the competitive landscape, buyer perspectives, future view of the market, and advice for technology suppliers.
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Gerry Murray
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This IDC study provides a five-year forecast for the enterprise marketing campaign management software market."Large enterprises must invest in resiliency across the front office," said Gerry Murray, research director of IDC's Marketing and...
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    Data and Analytics Dominate Martech Spend
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q3 IDC Perspective Tech Buyer

    Enterprise Marketing Software CSAT Killers, 2022
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q3 IDC Survey Spotlight Tech Supplier

    IDC MarketScape: Worldwide Customer Data Platforms Focused on Growth Businesses 2022 Vendor Assessment
    By:
    Gerry Murray
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    Topics:
    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2022 Q3 IDC MarketScape Tech Buyer


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Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Worldwide, North America