Oct 2018 | IDC Link | Doc # lcUS44374318
Salesforce held its annual Dreamforce event September 24–28 in San Francisco with a reported 170,000 registered attendees and 10 million live streams.
Oct 2018 | Event Proceeding | Doc # US44400718
This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executiv...
Oct 2018 | IDC FutureScape | Doc # US43795318
By: Gerry MurrayResearch Director, Marketing and Sales Technology, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Alan WebberResearch Director, Digital Strategy & Customer Experience, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study provides IDC's top 10 predictions for CMOs and their organizations for 2019.According to Gerry Murray, research director, IDC's Marketing and Sales Technology service, "As CMOs face another tsunami of change, they have more t...
Oct 2018 | IDC Survey | Doc # US44394818
By: Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Gerry BrownResearch Director, European Software Group, Gerry MurrayResearch Director, Marketing and Sales Technology, Alan WebberResearch Director, Digital Strategy & Customer Experience
This IDC Survey highlights the evolution of tech buyers' growing reliance on marketing-related information sources to make their buying decisions. Dependency on marketing at all prepurchase buying stages now beats both sales and even direct...
Oct 04, 2018 - Framingham, MA United States