Gerry Murray
According to LinkedIn posts and tech media sources, Oracle laid off staff in its CX business units on August 1, 2022. Judging from LinkedIn posts, the layoffs included roles in advertising, marketing, consulting, and solution engineering. T...
Zoho held its annual Analyst Day in Austin, Texas, July 25–27, 2022. The company announced it grew revenue by 38% and now has more than 80 million users and more than 500,000 active accounts, 55 business apps running on its Zoho One platfor...
Salesforce held its Connections conference in Chicago on June 8-9, 2022, with nearly 8,000 attendees. What was once an email marketing conference now features a comprehensive customer experience curriculum spanning multiple front-office sol...
This IDC Survey looks at whether cloud provider marketplaces are the next big channel for enterprise software marketing. New layers of services in the cloud stack are emerging and, as these services proliferate, the case for marketplace as ...
This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service....
This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a y...
Enterprise Marketing Software CSAT Killers, 2023
Enterprise Marketing Software Spend, 2023
Enterprise Marketing Software Top Challenges, 2023
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