This IDC Survey Spotlight illustrates the divergent strategies that different market segments and industries may use to cope with software costs should inflationary pressure cause vendors to raise prices.
This IDC Perspective provides insights and guidance for brands to improve the efficiency and efficacy of their marketing practices through personalization."Brands are struggling with the challenges of personalization," said Gerry Murray, re...
This IDC Market Perspective provides insights and guidance for vendors to identify opportunities to innovate on their customer data management capabilities. "Customer data may be the most underutilized asset in every business, but how would...
Enterprise Marketing Software CSAT Killers
Enterprise Marketing Software Spend
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