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Gerry Murray

Research Director, Marketing and Sales Technology

Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.


Prior to his role at IDC, Gerry spent six years in marketing at Softrax Corp. an enterprise financial solutions provider. There, he managed marketing programs that produced 4 million emails a year, multiple websites, interactive tools and product tours, an online game, collateral, and PR. Concurrently, he was Managing Editor at, a thought leadership site featuring partnerships with IDC and the Financial Accounting Standards Boards (FASB) which was quoted and referenced in leading industry publications such as CFO magazine, BusinessFinance, and others. Gerry spent the first half of his career at IDC advising executives from some of the world’s largest software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.


  • B.S. in Communications from Emerson College, Boston, MA
  • M.B.A. in Marketing from Babson Graduate School of Business, Wellesley, MA
  • Gerry gives inspiring, thought-provoking presentations to help modern marketers perform better in the present and more effectively prepare for the future.
Any doubts about SAP's ambitions for replicating its dominance in back-office automation with a cloud-based front-office portfolio are officially over. SAP is on a front-office acquisition streak that will enable its customers to implement ...
SAP announced that it will acquire Gigya, the identity and consent management service. It is a tremendous strategic move for SAP Hybris as data has become even more valuable to marketers than the systems through which it runs. Data-driven i...
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This IDC study provides an assessment of artificial intelligence (AI) and machine learning (ML) in enterprise marketing cloud platforms and evaluates key criteria for buyers to consider."Marketers must start implementing AI- and ML-enabled ...
This IDC study provides an analysis of vendor performance in the marketing applications software market for 1H17."The marketing applications market continues to grow in both size and diversity," stated Gerry Murray, research director of IDC...
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