target audience: TECH BUYER  Publication date: Mar 2023 - Document type: IDC Perspective - Doc  Document number: # US50464623

Inside the Video Game Industry's $193 Billion Consumer Experience Machine: A Primer on What Nongame Companies Can Learn

By:  Lewis Ward Loading


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Table of Contents

  • Executive Snapshot

    • Figure: Executive Snapshot: The FoCX-Gaming Connection

  • Situation Overview

    • Gaming and eSports Industry Context

    • How Games Differ from Nongame Apps and Services

    • Video Games Are a Form of Digital Customer Experience

    • The Future of Customer Experiences Writ Large

    • Figure: FoCX Overview

    • Navigating the Gaming-FoCX Intersection

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis