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  • Current: Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated

 target audience: TECH BUYER  Publication date: May 2023 - Document type: IDC Perspective - Doc  Document number: # US50627123

Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated

By: 

  • Heather Hershey
  • Stanley B. Gibson
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: The European Union Versus Big Tech (The Digital Services Act)

  • Situation Overview

    • Figure: Relevant Regulation Timeline (DSA)

    • Historical Context for Digital Services Regulation

    • Figure: Main Features and Goals of the DSA

    • Disruptive Regulatory Impact

    • Figure: Very Large Online Platforms and Societal Risk

    • The Digital Services Act

    • Figure: Four Types of Digital Service Providers Targeted by the DSA

    • Figure: DSA Penalties

    • The Contents of the DSA

    • Specific Rules for Very Large Online Platforms

    • Figure: Online Transparency Rules

  • Advice for the dIGITAL mARKETER

  • Learn More

    • Related Research

    • Synopsis