Heather Hershey

Research Director, Worldwide Digital Commerce




By: 
Heather Hershey
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This IDC Perspective discusses about the ChatGPT technologies. Chatbots like ChatGPT have not traditionally been used as shopping assistants in ecommerce, but the prospects for the future are quite tantalizing. GPT-3 and ChatGPT could repre...
By: 
Heather Hershey
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This IDC Perspective discusses some of the grey areas between simplified headless commerce (SHC) and modular headless commerce (MHC) as well as some of the ways these differences in architecture can exert influence over customer experiences...
By: 
Mickey North Rizza
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Heather Hershey
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This IDC study provides the worldwide market shares for the enterprise applications software market for 2021."Establishing a viable digital business means organizations are leveraging enterprise software technologies for internal and extern...
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    AIPath Insights for Digital Commerce 2023
    By:
    Heather Hershey
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    Topics:
    Software, Consumer, Marketing and sales operations, Digital transformation

    Planned for CY2023 Q1 Market Presentation Tech Supplier

    AIPath Survey Spotlight: Majority of Vendors Choose Simple Integrations Over Innovative Third-Party AI Solutions
    By:
    Heather Hershey
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    Topics:
    Software, Consumer, Marketing and sales operations, Digital transformation

    Planned for CY2023 Q1 IDC Survey Spotlight Tech Supplier

    AIPath: Biggest Drivers of AI Purchases for Digital Commerce in 2022
    By:
    Heather Hershey
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    Topics:
    Software, Consumer, Marketing and sales operations, Digital transformation

    Planned for CY2023 Q1 IDC Survey Spotlight Tech Supplier


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Analyst Location

United States



Coverage

Software, Applications



Regions

Worldwide, North America