target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51819124

Free Ad-Supported Streaming Television Update and Impact in 2024

By:  Alex Holtz Loading


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Table of Contents

  • Executive Snapshot

    • Figure: Executive Snapshot: FAST Summary — Update and Impact in 2024

  • Situation Overview

    • The FAST Market

    • Table: Worldwide FAST, CTV, and Traditional TV Advertising Revenue Growth, 2020–2028 ($B)

    • Figure: Top 5 Countries in 2024 for FAST Applications

    • Table: U.S. FAST, CTV, and Traditional Advertising Revenue Growth, 2020–2028 ($B)

    • Live Event Programming Drives Growth of FAST Channels in 2024

    • Data as the FAST Enabler

    • Amagi's Take on a FAST-Advertising Strategy and Technology

    • Opportunities and Challenges for Content Owners

    • Opportunities and Challenges for Advertisers

    • Figure: Amagi's ADS PLUS High-level Workflow Leveraging Channel Creation Data and Insights, Advertising Inventory, and Advanced Ad Insertion Technology

    • Benefits for Content Owners

    • Benefits for Advertisers

    • Brightcove's Take on a FAST-Advertising Strategy and Technology

    • Figure: Brightcove's FAST Channel High-Level Workflow with Partner Frequency

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis