target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51867624

Back to the Future: The B2C Digital Commerce Platform Renaissance

By:  Heather Hershey

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: The B2C Digital Commerce Platform Renaissance

  • Situation Overview

    • Welcome to the B2C Digital Commerce Platform Renaissance (with a Post-Channel Explosion and Cookie Death Twist)

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis