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  • Current: From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands

 target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51883724

From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands

By:  Roger Beharry Lall

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Super Bowl Ads Highlight Advertising's March from Linear to Connected TV

  • Situation Overview

    • Overview

    • Super Bowl Fumbles

    • Advertising Creative: A Big Bet with Loosing Odds

    • Brand Engagement: Audiences Are on the Bench

    • Audience Targeting: Finding Your Fanatics in a Stadium of Fair-Weathers

    • Connected Television: A Promising Player in Its Rookie Season

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis