Cloud Predictions in EMEA 2025

This eBook provides an in-depth look at IDC’s European Cloud Framework, which shapes how businesses approach cloud adoption and strategy.

It covers key trends and research areas within the cloud space, including cloud value realization, application modernization, digital sovereignty, sustainability, and AI integration. By focusing on the intersection of cloud technologies and business outcomes, this eBook highlights how organizations can maximize their cloud investments to drive success.

With a focus on critical topics like multi-cloud strategies, cloud security, and the growing importance of GreenOps and FinOps, this guide offers insights into how European businesses are navigating cloud adoption, cost optimization, and environmental impact.

Additionally, it explores the emerging challenge of digital sovereignty and its impact on cloud infrastructure decisions. Packed with data and insights from IDC’s latest research, this eBook is an essential resource for organizations looking to shape their cloud strategies, stay ahead of emerging trends, and ensure their cloud environments are future-ready.

This is not just another event. This is the IDC CIO Xchange — an exclusive, 3-day experience where real connections become lasting partnerships.

From 5 to 7 October 2025, IDC will host a unique gathering of Europe’s top CIOs and senior IT executives at the Hotel Kimpton Los Monteros in Marbella, Spain.

As a partner, your brand will be at the centre of strategic conversations that are shaping the future of IT across the continent.

Why Partner with Us?

• Stage Visibility: Position your brand as a thought leader with a speaking opportunity on the main agenda.
• Direct Engagement: Participate in sessions and networking activities alongside top decision-makers—building authentic, long-term relationships.
• Strategic Alignment: Showcase your solutions in the context of the real challenges and priorities facing today’s CIOs.
• Exclusive Insights: Gain access to IDC market intelligence and closed-door conversations with peers and prospects.

What to expect – and why it works

In the 2024 edition of the IDC CIO Xchange, we welcomed over 70 participants, with an impressive 93% holding C-level positions, a true reflection of the strategic calibre of this gathering.

In an era where marketing and IT are more interlinked than ever, effective collaboration is essential for fostering trust and creating personalized experiences. With AI elevating the stakes, achieving success hinges on transparent data practices and robust partnerships that nurture long-lasting customer relationships based on trust. 

Get your eBook to explore: 

• Collaborative Strategies: Utilize the synergy between marketing and IT to enhance trust and deliver customized experiences. 
• Data Governance: Implement clear and responsible data practices that safeguard customer privacy, featuring key insights from IDC research. 
• Trust-Building Techniques: Strengthen customer relationships by emphasizing data integrity and the ethical use of AI. 

Download your eBook today! 

Develop a Flexible, Differentiated Go-To-Market Strategy Through In-Depth Market and Customer Insights 

Technology is constantly evolving. Move quickly and partner with IDC to gain an in-depth understanding of market changes. Develop compelling, research-driven messaging that resonates with your audience, drives sales, and highlights your business’s value. 

Why Partner with IDC? Significant technology transitions offer new possibilities. Transform challenges into opportunities with IDC. 

• Rapidly adapt to technological changes 

• Formulate distinct strategies 

• Engage active buyers through impactful messaging 

• Empower and speed up sales processes 

• Maintain a competitive edge 

• Drive growth with award-winning data and adaptable advisory services  

Leverage five consecutive years of IIAR award-winning data and insights from our analysts. Contact us to learn how IDC’s decades of trusted research can help position your business for ongoing success.