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IDC European Retail Hub

Access new and emerging Retail topics with Europe’s Retail Leaders

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Unlock insider knowledge on the hottest retail trends with a network of Europe’s top retail leaders. Love to listen, learn, and share? So do we! By contributing, you gain even more in return. Stay ahead of the competition and watch your ideas soar by connecting with other inspiring minds.

Reasons to join the European Retail Hub

  • Access IDC’s Retail Industry Insights:

    Members of the Retail Hub are leading personas and representatives of the retail and brand companies all over Europe and globally. Member can apply for becoming IDC’s industry events’ Advisor Board members.

  • Join IDC’s initiatives and interactions moments:

    Do not miss the opportunity to join one of IDC’s Retail Insights bi-annual virtual roundtables, gain access to exclusive research contents and interact with different retail industry analysts.

  • Know your peers

    Get to know like-minded executives in a niche network where experts and stakeholders can share opinions, experiences and latest updates on key initiatives and technologies implemented or evaluated.

The IDC European security research team

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Roberta Bigliani

Group Vice President Industry Insights

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Ornella Urso

Head of Retail Insights

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Filippo Battaini

Research Manager, Retail Insights

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Sofia Poggi

Research Analyst, Retail Insights

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Cristiano Quattrini

Associate Senior Advisor, Retail Insights

Discover what IDC European Retail Hub can offer you

The Digital Operational Resilience Act (DORA) and its Impact on the Tech Industry

The proposed legislation from the European Commission looks to create EU-wide legislation to protect the operational resilience of the financial services industry.

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We explore this regulation and its impact on the tech industry.

This act would bring a wide range of ICT companies that supply products and services to the finance industry under the regulatory authority of the EU. This could have a major operational impact on those companies.

  • Final Countdown to DORA

    Prioritize, Plan, and Comply

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  • Who is Impacted?

    Which companies could be impacted by this regulation?

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Find out more about technology in the context of industry

  • Read our Latest Blogs

    The Latest Tech News You Need to Know

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  • Explore our Coverage

    The Latest Tech News You Need to Know

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  • 5 Steps to Prepare for DORA

Find out more about technology in the context of industry

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Archana Venkatraman

Associate Research Director, Cloud Data Management, IDC Europe

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Maria Adele Di Comite

Research Director, IDC Financial Insights Corporate and Retail Banking

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George Briford

Associate Research Director, IDC Financial Insights

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Ralf Helkenberg

Research Manager, European Privacy and Data Security

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Industry research grounded in decades of experience

IDC’s industry research assists business and IT leaders in making technology decisions across six industries – retail, government, financial services, manufacturing, health and energy.

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IDC’s industry research helps business and IT leaders:

  • Optimize IT Strategy with Proven Industry Insights

    • Plan and implement digital transformation strategies with industry expertise from our global analysts.
    • Validate conclusions and identify risks early on based on accurate, relevant data.
    • Plan to meet company goals with guidance from our rigorous research methodology.

  • Foster growth and innovation in your organization

    • Drive growth by evolving your organization into the digital age with our analysts’ industry expertise and advice.
    • Build out digital transformation roadmaps with our consulting services.
    • Promote innovation by supplying your team with the latest technology data and trends from around the globe.

  • Access insights to define your digital strategy and operate efficiently

    • Develop a clearly defined digital strategy and positioning based on our expert industry analysis and guidance.
    • Keep operations efficient and aligned to your digital initiatives with IDC’s most cutting-edge digital strategies for your industry.

  • Make informed decisions with our industry expertise

    • Lead informed negotiations with vendors grounded in fact-based industry research, expertise and guidance.
    • Accurately assess supply and demand, market costs and vendor metrics with our industry consulting services.

IDC’s industry research also helps technology suppliers inform their vertical marketing, sales, and product management strategies so that they more closely align with key industry-specific trends and investment priorities.

Explore IDC’s industry research

IDC Energy Insights works with utility providers, oil and gas producers, and mining companies on how to leverage data and technology to improve operational excellence and create new information-based commodities.

Its global team of analysts with decades of industry experience, advise on how to create holistic digital operational strategies that deliver agile operations and how to harness information for improved decision making and the creation of new value add-services.

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IDC Financial Insights works with financial institutions to help them achieve success through accelerated banking, the creation of value through open, agile, and secure infrastructures, creating dynamic customer experiences, and deliver to banking and payments customers worldwide.

Its global team of analysts, with decades of industry experience, advise financial institutions on how to supplant the functionality of legacy systems with digital technologies that will improve efficiency and profitability, engage the customer in a meaningful way while reducing risk and fraud.

DORA
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IDC Government Insights works with governments throughout the world on their digital transformation journeys, helping them provide better quality services to citizens, while improving the efficiency, effectiveness, and delivery of government programs and services.

Its global team of analysts, with decades of industry experience, advise central and local governments on how to improve the delivery of government services, creating more effective and engaged services and citizens.

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IDC Health Insights works with healthcare and life science organizations throughout the world providing value-based healthcare and knowledge-based medicine.

Its global team of analysts with decades of industry experience, advise healthcare organizations on how to shift from sick care to healthcare with an emphasis on preventative care and population health management. Health Insights helps life science organizations employ a more knowledge-centric approach to new drug development, disease diagnosis, management, and treatment.

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IDC Manufacturing Insights works with manufacturing organizations to accelerate the delivery of innovation through integrated products and services.

Its global team of analysts with decades of industry experience, advise manufacturers on how to drive additional revenue opportunities throughout the product life cycle, without negatively impacting the ability to scale to profitable volumes.

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IDC Retail Insights works with retailers to create exceptional, immersive customer experiences that engage and allow the customer to discover, evaluate, select, and transact in a frictionless manner.

Its global team of analysts, with decades of industry experience, advise retailers how to transcend the focus on “transaction” to a focus that blends connected technology with an elevated customer experience.

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Interested in learning more about IDC’s industry research?

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The future CEO

The intersection of leadership and technology to define the next normal

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Philip Carter

European Chief Analyst and WW C-Suite Tech Research Lead

“Every CEO is realizing that they need to become more of a Tech CEO – so the intersection of technology and leadership will indeed be critical to the Future Enterprise. But its not just tech savviness of the CEO, it’s the broader C-Suite, the board and the entire organization. The objective of this research is help CEOs create a new playbook that is increasingly tech-driven for the digital economy in the future”

CEO quotes

Every CEO should have a digital and cyber-security strategy, in the way you deal with customers, your own supply chains and in the way you deal with talking and working with your own employees

Bas Burger

CEO of BT Global Services

Be resilient and have no fear: it is extremely important to react quickly, especially in a crisis time. In March, our bank’s C-Suite decided to implement a remote working initiative because workers were afraid by the COVID-19, so we preferred them to feel safe before looking at the results of the company

Miruna Senciuc

CEO of BNP Paribas Personal Finance Bucharest branch

Without technology, we would have been dead. We could not have worked. It was a huge enabler. It’s essential

Miruna Senciuc

CEO of BNP Paribas Personal Finance Bucharest branch

The post pandemic pivot: 5 key focus areas for CEOs in 2021

The pandemic has forced businesses to adapt quickly, become resilient, and adopt progressive strategies, culminating in an acceleration towards their digital destinies. According to IDC research, at 2 out of 3 of European organizations the CEO saw increased pressure to invest in and further strengthen digital transformation projects. IDC’s ongoing research has also identified 5 key focus-points for CEOs as they look ahead to the post-pandemic era.

  1. Building a people-centric leadership model
    1 in 2 European organizations are undertaking workplace transformation programs, focusing on collaborative workspaces, talent development tools to increase employee experience and productivity.

  2. Re-assessing digital strategies
    3 in 5 European CEOs constantly work in clearly setting digital transformation targets and KPIs.

  3. Social consciousness in the board room
    60% of European organizations consider highly important looking at sustainability strategies as a critical area for building organization’s strategy in 2021.

  4. Adopting a learning mindset
    40% of European organizations see investment in big data & analytics critical to enable a better organization visibility and understanding.

  5. Tech leadership’s time to shine in the C-Suite
    83% of European tech leaders sits at digital investment decision-making table.

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The pandemic made it imperative for CEOs to digitally transform

CEOs Need to Develop a Leadership Model that Reflects on the New Direction of Society, that is more Digital, Sustainable and Diverse

  • In the short term, technology has proven to be a key enabler that has kept businesses afloat during the crisis by enabling remote work, agile business, and external digital engagement.

  • In the longer term, organizations will leverage technology to underpin every single process, initiative, or value chain as they journey to the future state — the future enterprise.

  • Learn

    A rigorous methodology and real data means research based on facts, not opinions. Research that fuels better decision making and strategy

  • Connect

    Our analysts know the technology needs of banking and healthcare aren’t the same as those of government or energy. Our research reflects that.

  • Redefine

    Our team is part of your team. Your personal representative will proactively help you find what you need to meet your goals.

How disruptions demand CEO to digitally transform

In almost 2 out of 3 of European organizations the CEO saw a relevant pressure to invest and further strengthen digital transformation projects and investments and in the next 5 years, the European Digital transformation spend will increase at a double digital CAGR, growing at 15%.

Q: How much has pressure increased on the CEO to digitally transform as result of the COVID-19 crisis?

Source: IDC EMEA, EU Digital Future Reignition Survey, December 2020 (n= 412)

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Why IDC is the right fit for growing tech companies

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Unique solutions built exclusively for growing tech vendors

For the past 50 years, IDC has been a trusted partner to tech start-ups and growing tech companies and helped them to develop strategic plans to break into new and existing markets. Our experts work with you to develop the right business plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of your industry.

  • Awareness Partner

    We work with tech marketers to build and deliver messages tailored to their audiences that drive measurable results.

  • Industry view

    Our industry research advises on issues facing today’s digital business leaders; to help ensure you have in-depth knowledge of your markets and of your customers’ markets.

  • Influential Analysts

    We provide trusted expertise that helps IT professionals, business execs, and the investment community make informed decisions every day.

  • Global presence

    Regional Specialists with experts in over 110 countries – wherever you need to grow, we’ll be there.

  • Data at IDC's core

    With over 4 billion data points we are the single source for understanding market opportunities, strategy & planning, use cases and go-to-market campaigns.

  • Personalized experience

    We ensure that we match our solutions to where you are innovating and growing to help you build success.

Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.

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Read how Syndio partnered with IDC to gain insight into the market landscape for their next growth phase

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Read how Field Effect created brand awareness and built a reputation by collaborating with an IDC analyst.

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Find out how this company partnered with IDC to identify verticals to pursue to accelerate growth.

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What growing tech vendors are saying

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.'

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

IDC provided the right strategic insights we were looking for and suggested some possible alternatives that could help us get a more successful outcome.'

An Emerging AI Company

IDC has been very swift to respond to our need to re-evaluate our TAM and understand opportunities in the marketplace for our company. The team was very easy to engage with and was helpful in explaining what data was potentially available.

Emerging Analytics and Data Management Company

With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.

I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.

As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.

Financial firm

IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.

Emerging Analytics and Data Management Company

Find out more about how IDC can support your business growth

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Helping scale-ups and start-ups accelerate growth

Build successful GTM strategies, find opportunities and demonstrate value to customers and investors.

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  • We understand the unique pressures you are facing as a technology disruptor to carve out a space in the market, establish your brand and increase your customer base.

  • We empower you to shape your competitive positioning, build messaging that will resonate with your key audience, and help you create a strategy that maximises your business’ potential.

  • From concept to customer, we can help your business at every stage of your journey.

IDC provides you with industry leading data, research, and access to market experts to support you in:

  • Identifying growth opportunities and lead generation
  • Accessing the market and engaging partners
  • Demonstrating the value of your products and services to investors and customers
  • Building fact-based, impactful, go-to-market strategies

How can IDC help your business grow?

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Go-to-Market strategies

You need to go-to-market with a digital-first, customer-centric strategy that engages the customer on the topics and issues they care about. In this eBook we will look at the elements you need to make your go-to-market planning a success.

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We can help you to:

  • Get/present a clear picture of your market
  • Access and engage with Senior level executives with influencing/purchasing authority
  • Identify where the growth opportunities are
  • Know which industries, geographies and personas you should target
  • Create market-specific research-driven content relevant to your audience
  • Know where you stand against key competitors
  • Provide independent data to support investor business cases and secure VC funding
  • Shortlist potential partners

Find out more about how IDC can support your business growth

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IDC European Digital Leaders Hub

Access and discuss new and emerging digital topics with Europe’s Digital Leaders.

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Join the IDC’s Digital Leaders Hub to share your experience and knowledge about new and emerging digital and business topics in a confidential IDC network with your digital leaders’ peers. If you enjoy listening, learning and sharing this is the right place and moment to connect and deep dive on topics that are closer to your and your organization’s heart. You know that being on top of digital and business challenges and setting the priorities right is crucial for your business, and in joining this team your ideas can flourish when interacting with other inspirational people.

Reasons to join the IDC European Digital Leaders Hub

Handpicked members

Members of the IDC Digital Leaders Hub are handpicked for their personal commitment and for being digital leaders in their industry. This is a community that sees the responsibility of the digital leaders broadening to focus on pushing digital innovation forward, a remit that is much larger than traditional technology discussions. Members see digital technologies as the business enabler for their company and their industry and have the courage to lead the way.

Meet bi-monthly

In practice, IDC hosts the group virtually on a bi-monthly basis, to discuss digital and business challenges, priorities, and trends, as well as enabling and emerging technologies supporting the Digital Business organization with leading analysts in the field. We will share experiences and digital projects, draw parallels, and see the world from someone else’s shoes, enabling participants to relate perspective to their own situations.

Confidential network

The Digital Leaders Hub is a confidential network in which everyone is invited to share their experience, conscious of being in a protected environment where confidentiality is paramount. This confidentiality encourage free discussion and collective knowledge sharing.

The IDC European analysts team

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Erica Spinoni

Senior Research Analyst, European Digital Business and Future of Work

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Martina Longo

Senior Research Analyst, European Digital Business Strategies and Digital Natives

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Duncan Brown

VP of Enterprise Research Europe

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Thomas Meyer

General Manager and Group Vice President, IDC Europe

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Giulia Carosella

Research Manager, European Digital Business Strategies

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Andrea Siviero

Research Director, WW MacroTech, European Digital Business and Future of Work

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Discover what IDC European Digital Leaders Hub can offer you

Informed strategies for the digital business era

Business and IT leaders, with full engagement from the C-Suite, must build digital-first strategies that accelerate time to value, create sustainable growth, establish stronger competitive differentiation, and strengthen industry ecosystems.

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From digitally transforming to running a digital business

Digital technologies have become increasingly strategic for C-Suites and permeating organizations business models. As a result, the focus has shifted from transforming the business to running a digital business.

The arrival of Generative AI technologies has created a paradigm shift in the industry, triggering the start of a new chapter in the digital business era.  Artificial intelligence is now expected to become the driving force of the digital future, setting up new requirements for organizations’ competitiveness in the Digital Business Era, unlocking new use cases, and shortening time to business outcomes.

Business model

How can we innovate and generate value for customers?

  • Redefined business value
  • New Monetization models
  • Customer experience
Operating model

How can we improve decision making become more efficient?

  • Agile and open processes
  • End-to-end connected value chains
Organization model

How can we improve employees experience and productivity?

  • Talent marketplace
  • Lifelong learning
  • Culture of innovation

We can help you to:

    • Bring your sales and marketing messages closer
    • Educate salespeople on the new narrative
    • Target the right persona with the right message
    • Bring your sales and marketing messages closer
    • Educate salespeople on the new narrative
    • Target the right persona with the right message
    • Bring your sales and marketing messages closer
    • Educate salespeople on the new narrative
    • Target the right persona with the right message

Learn how IDC helps organizations build and implement successful digital business strategies.

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Identify opportunities and make informed decisions

More than 1,300 analyst experts around the world provide timely, unique insights into global, regional, and local tech trends and buying behavior.

Defining, sizing, and guiding the market

Achieving your goals and driving your business performance is our priority. We’re committed to providing the right information for every stage of your journey. Regardless of where you are in your technology road map, IDC has the European research you need, based on real data and a rigorous research methodology.

Tom Meyer (GM and GVP) and Duncan Brown (GVP), IDC Europe, talk about IDC's differentiators.

IIAR Analyst Firm of the Year

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

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Want to learn more about IDC’s research?

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One-Time Data Cuts to Drive Your Strategic Decisions

Access IDC Data to Start Your Year on the Right Track

IDC’s gold-standard proprietary data is unparalleled in the market. Offering insights at local, regional, and global levels, our one-time data exports from any IDC product provide the knowledge you need to make informed strategic decisions and guide your company in 2025.

Which IDC dataset fits your needs?

  • IDC Black Book: Gain an understanding of global and regional technology demand.
  • IDC Spending Guide: Explore detailed segment spending forecasts for the most in-demand tech.
  • IDC Tracker: Monitor competitor sales performance across tech and services markets.
  • IDC Channel Partner Ecosystem: Select the right partners to build a stronger channel business.
  • IDC Wallet: Map out budgets and suppliers to optimize account-level commercial activities.
  • IDC Services Contracts Database: Get ahead of contract renewals for the largest deals in the market.

Still unsure which dataset is right for you? Contact us, and one of our data experts will help you find the best fit for your needs.

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