Customer Relationship Management (CRM) Team

Mary Wardley

Program Vice President, Customer Care and CRM

Vladimir Kroa

Associate Vice President, Sustainability

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

New Research


  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Jason Bremner Loading
    • Simone De Bruin
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Takashi Manabe Loading
    This IDC study provides top 10 predictions for small and medium-sized businesses (SMBs) in 2022."One way SMBs are looking to grow, contain costs, and enhance productivity is by looking to digital technologies to increase awareness, reach, r...
  • By: 

    • Rebecca Segal
    • Chad Huston
    • Cushing Anderson
    • Rob Brothers Loading
    • Mukesh Dialani Loading
    • Jennifer Hamel Loading
    • Douglas Hayward Loading
    • Cathy Huang Loading
    • Matthew Wilkins Loading
    • Vladimir Kroa Loading
    • Gard Little Loading
    • Peter Marston Loading
    • Matthew Merker
    • Lisa Rowan
    • Bjoern Stengel Loading
    • David Tapper Loading
    • Takuya Uemura Loading
    • Linus Lai Loading
    This IDC study provides IDC's top 10 predictions for worldwide services for 2022 and beyond."Organizations' partnerships with services firms are expected to grow as the war for talent combined with the need to achieve higher levels of digit...
  • By: 

    • Bjoern Stengel Loading
    • Daphne Chung Loading
    • Rob Brothers Loading
    • Amy Cravens Loading
    • Glen Duncan
    • Stephanie Krishnan Loading
    • Vladimir Kroa Loading
    • Susan G. Middleton
    • Reid Paquin Loading
    • Amita Potnis
    • Curtis Price Loading
    • Dr. Chris Marshall Loading
    • Marta Muñoz Méndez-Villamil
    This IDC study provides IDC's top 10 predictions for sustainability for 2022."Corporate sustainability isn't just here to stay — it is becoming a business imperative for organizations around the world," said Bjoern Stengel, research lead, G...
  • By: 

    • Alan Webber Loading
    • Gerry Brown
    • Laurie Buczek Loading
    • Lawrence Cheok Loading
    • Marc DeCastro Loading
    • Leslie Hand Loading
    • Jordan Jewell
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Tom Mainelli Loading
    • Takashi Manabe Loading
    • David Myhrer
    • Saki Ohta Loading
    • Sudhir Rajagopal Loading
    • David Wallace
    • Mary Wardley Loading
    • Karsten Weide
    • Adam Wright Loading
    This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
  • By: 

    • Ritu Jyoti Loading
    • David Schubmehl Loading
    • Hayley Sutherland Loading
    • Peter Haas
    • Sriram Subramanian
    • Maureen Fleming Loading
    • Shari Lava Loading
    • Dr. Chris Marshall Loading
    • Jennifer Hamel Loading
    • Neil Ward-Dutton Loading
    • Jack Vernon
    • Mary Wardley Loading
    • Warren Shiau
    • Jennifer Cooke Loading
    • Pietro Delai Loading
    • Harish Dunakhe Loading
    • Tim Grieser
    • Peter Rutten Loading
    • Shane Rau Loading
    This IDC study provides IDC's 2022 top 10 predictions for artificial intelligence."The year 2020 accelerated digital transformation and moved AI out of the corners into the mainstream. The 'early adopter' advantage is petering out, and AI i...
  • By:  Mary Wardley Loading

    This IDC Tech Buyer Presentation provides insight into how enterprises are planning to pursue their investments in technology to improve customer satisfaction as part of a balanced investment strategy against other high-priority business in...
  • By:  Mary Wardley Loading

    The IDC Tech Buyer Presentation provides results from IDC's Contact Center Metrics Survey, which is conducted annually for five years. The 2020 survey focused on the current deployment models and future intentions for deployment models for ...
  • By: 

    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Serge Findling
    • Yukiharu Yorifuji Loading
    • Megha Kumar Loading
    • Lianfeng Wu Loading
    • Giulia Carosella Loading
    • Sandra Ng Loading
    • Robert Parker Loading
    • Philip Carter Loading
    • Meredith Whalen Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2021."Even though we are experiencing a global pandemic, direct digital transformation (DX) investment is still growing at a compound annual growth rate (CAGR) ...
  • By: 

    • Amy Loomis, Ph.D. Loading
    • Mary Wardley Loading
    This IDC Perspective explores the dynamics of how customer service is evolving at the intersection of customer experience and employee experience. Practitioners will learn the importance, dynamics, and benefits of implementing the elements ...
  • By:  Mary Wardley Loading

    This IDC Perspective presents two approaches to the ongoing training requirements of an AI-based system within the customer care environment. "Much of the initial focus when implementing an AI-based system within the customer care environme...

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