target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Market Perspective - Doc Document number: # AP50323823
Exploring the Versatility of CPaaS: Use Cases Across Vertical Industries
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Abstract
This IDC Market Perspective highlights current trends and various vertical specific use cases so that organizations can understand and leverage the true potential of communications platform as a service (CPaaS). The CPaaS market continues to evolve and is set to go from strength to strength in 2023 and beyond. With constantly evolving demands of the enterprise and consumers, it is important for CPaaS vendors to relentlessly innovate and offer best-in-class, future-proof communication that offers all possible communication channels and features.
"Customer experience is the core of any business. Organizations that do not invest in scalable and omni-channel communications will struggle to provide the requisite customer experience and will also find it hard to remain competitive," says Nishant Bansal, senior research manager, IDC Asia/Pacific Telecom Insights