target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # AP50333323
Security Services and Solutions Market Presentation 2023, India: Security Priorities, Challenges, and Investment Areas for India Enterprises, 2023–2024
This IDC Market Presentation offers an insight into the security landscape in India, highlighting key cybersecurity trends, risks specific to the region, and strategies for enterprises to enhance their cyber-resilience in the face of a growing and ever-evolving threat landscape. Additionally, it provides valuable insights that can serve as a reference for business leaders, particularly in the realm of emerging technologies.
India's cybersecurity landscape is rapidly transforming, driven by technological advancements and the pervasive digitization of various industries. Despite significant progress in digital transformation, India confronts an array of cybersecurity challenges. Malicious attacks are on the rise, with threat actors employing increasingly sophisticated tactics to breach organizations, compromise data, and demand ransoms. Moreover, the proliferation of diverse devices, applications, and cloud services used by businesses to facilitate flexible work arrangements expands their vulnerability to cyberthreats.
It is worth noting that security providers are making substantial investments in understanding market sentiments and technological trends. This not only aids them in crafting effective sales and marketing campaigns to position themselves as industry leaders but also serves as a foundation for their go-to-market (GTM) initiatives. With this context in mind, this document also offers valuable guidance to sales leaders on navigating the dynamic India landscape. Additionally, it showcases how certain technology vendors are pushing boundaries and innovating, demonstrating their excellence in the cybersecurity domain.