target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Analysis Perspective - Doc Document number: # EUR150686024
Market Analysis Perspective: European Print Vendor Transformation Strategies, 2024
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Abstract
This IDC Market Analysis Perspective (MAP) discusses developments in the print community in terms of operational transformation and pursuing opportunities in adjacent services. It summarizes primary trends; identifies print vendors' transformational initiatives, key growth areas, and go-to-market approach; describes providers' and buyers' perspectives; discusses the market outlook; and provides guidance for strategic planning and marketing. This MAP is an update to Market Analysis Perspective: European Print Vendor Transformation Strategies, 2023 (IDC #EUR149025923, May 2023).