target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: IDC Survey Spotlight - Doc Document number: # EUR150987423
How Likely Are Energy Consumers to Buy Beyond-Commodity Energy-Related Products or Services from Their Energy Suppliers?
This IDC Survey Spotlight examines a portion of the IDC Energy Insights' Utilities Consumer Survey carried out in June and July 2022. It surveyed 1,730 energy customers from around the world, covering the following countries: Australia, Argentina, Colombia, France, Germany, Japan, Mexico, the Philippines, Spain, Sweden, Turkey, the U.K., the U.A.E., and the U.S.
This report is part of a series of documents unveiling energy consumers' point of view over areas such as customer satisfaction, communication channels, expectations and satisfaction, reasons for interactions with energy suppliers, customer experience, the customer journey, and interest in new energy products and services. This particular report examines younger (Gen Zers and millennials) energy consumers' appetite for energy-related products and services, and their propensity to buy beyond-commodity products and services from their energy suppliers.