target audience: TECH SUPPLIER  Publication date: Apr 2024 - Document type: Market Perspective - Doc  Document number: # EUR151526724

HP Inc.'s Future Ready Strategy: European Synchronization

By:  Jacqui Hendriks Loading


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This IDC Market Perspective reviews HP Inc.'s "Future Ready" strategy, including its activities to date, financial performance for FY23 and 1Q24, and go-to-market strategy via its Amplify partners, with a highlight on acquired European partner Apogee. It also assesses key announcements made at HP's global Amplify Partner Conference in March 2024.

"HP Inc. has put in place a strategy to drive continued growth in core businesses, to be executed by its Amplify partners," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies. "AI plays a critical role operationally in allocating partner competencies to growth areas, providing customer insights and developing tools to support and reward partners for their contribution to HP's accelerated revenue growth."


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