target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: Market Perspective - Doc Document number: # EUR151856624
European Telcos' Strategies in the Cloud Services Market
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Abstract
This IDC Perspective explores how European telcos are diversifying their revenue streams through cloud services. It showcases their competitive advantages, market differentiators, and strategic approaches to compete in the cloud services market. It provides insights from key stakeholders in the cloud industry and reveals telcos' long-term strategic frameworks to succeed in the cloud services market.
"Operators face a big challenge in establishing a significant presence in this highly competitive market, as they are not the preferred partners of customers for their cloud projects. Nevertheless, the convergence of connectivity and cloud services has opened new opportunities for synergies and the development of integrated solutions that can meet the evolving needs of customers," said Matias Cho, research analyst, IDC.