target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Analysis Perspective - Doc Document number: # EUR151903924
Market Analysis Perspective — European Consumer Telecoms Strategies 2024
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Abstract
This IDC Market Analysis Perspective examines key mass-market telecommunications services trends. Ubiquitous connectivity and the prevailing digital culture are revolutionizing consumer life and presenting new challenges and opportunities to telcos. Because pure connectivity has become a commodity, telcos are working to create distinctive value-based offerings, deliver more personalized and flexible plans, and provide a higher degree of freedom to customers that are ever-more price conscious, moody, and digitized.