IDC Retail Insights: Worldwide Retail Merchandising, Marketing, Media Monetization and Analytics advisory service examines best practices, trends, market conditions, retailers' concerns, and vendors' offerings to provide authoritative advice on investment, life-cycle management, and the use of analytics in core retail processes including merchandising, marketing, customer management, retail media, and analytics technologies such as artificial intelligence (AI). It examines early-stage technologies such as machine learning (ML) and other AI technologies to guide early adopters as well as later-stage technologies to support application portfolio rationalization. Our efforts are focused on helping retailers spot and prioritize opportunities, save time, minimize cost, and mitigate risk. Specific attention is given to the drivers, benefits, processes, uses cases, and best practices related to omni-experience customer engagement, retail planning optimization including retail price optimization, replenishment, allocation, merchandise financial planning, sales and operational planning, assortment planning, space planning, capacity planning, and inventory management optimization. This service also overlaps with digital supply chain optimization and curated merchandise life-cycle management.
IDC Retail Insights: Worldwide Retail Merchandising, Marketing, Media Monetization and Analytics
IDC Retail Insights: Worldwide Retail Merchandising, Marketing, Media Monetization and Analytics global analyst team keeps in constant touch with retail CIOs, CMOs, Chief Merchandising Officers, and Chief Digital Officers and their staff, line-of-business executives, and product strategy executives of leading technology vendors. We develop deep and comprehensive perspectives to provide actionable recommendations. Our methods include in-depth interviews, quantitative and qualitative market research, and secondary research from conferences, publications, blogs, online communities, and traditional news sources.
Throughout the year, this service will address the following topics:
Key Questions Answered
Our research addresses the following issues that are critical to your success:
Who Should Subscribe
IDC Retail Insights: Worldwide Retail Merchandising, Marketing, Media Monetization and Analytics research advisory service is geared toward helping retail merchants, planners, brand and digital marketers, pricing analysts, and other roles dependent on bringing predictive analytical insights into their decision management frameworks. In equal measure, our research helps IT executives align their application portfolio priorities to their business partners' needs, reduce the cost and risks in managing these portfolios, and develop midterm and longer-term business-led IT strategies. Our research addresses the different needs of general merchandise, apparel, footwear, food, drug, and other hard-line and soft-line specialty retailers.