Ananda Chakravarty

Research VP, Retail Merchandising and Marketing Analytics Strategies




By: 
Ananda Chakravarty
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This IDC Perspective puts the essential function of demand forecasting on display because it is the foundation for the basic role of retail merchandising. The value of demand forecasting has been growing dramatically across the past few yea...
By: 
Ananda Chakravarty
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This IDC Survey Spotlight identifies the n-party customer data that retailers value most and the data trend that retailers expect to value as the industry continues to adopt retail media networks. What kind of data do retailers expect to us...
By: 
Ananda Chakravarty
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These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.This session describes how retailers are extending the value of CDP's drive loyalty, ROI, and LTV. The holistic vision for cust...
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Analyst Location

United States



Regions

Worldwide

Team member of

IDC Retail Insights