IDC's Digital Commerce subscription marketing intelligence service examines the competitive landscape, key trends, and differentiating factors of digital commerce and CPQ application vendors, digital marketplaces, and business commerce networks. This includes the buying behavior of end users while purchasing products and services on digital commerce platforms. The service provides a worldwide perspective by looking at all forms of digital commerce transactions — including B2B, B2C, C2C, G2B, and B2B2C — across all vertical industries and regional markets.
IDC also offers a separate service called IDC's SaaSPath program, meant to be utilized as a companion program alongside the Digital Commerce CIS. It provides extensive global data on the mind and journey of digital commerce buyers, including deep vendor rating and comparisons. For more details, contact Jordan Jewell at firstname.lastname@example.org.