By using this site, you agree to the IDC Privacy Policy

Print Page

Digital Commerce

IDC's Digital Commerce subscription marketing intelligence service examines the competitive landscape, key trends, and differentiating factors of digital commerce and CPQ application vendors, digital marketplaces, and business commerce networks. This includes the buying behavior of end users while purchasing products and services on digital commerce platforms. The service provides a worldwide perspective by looking at all forms of digital commerce transactions — including B2B, B2C, C2C, G2B, and B2B2C — across all vertical industries and regional markets.

IDC also offers a separate service called IDC's SaaSPath program, meant to be utilized as a companion program alongside the Digital Commerce CIS. It provides extensive global data on the mind and journey of digital commerce buyers, including deep vendor rating and comparisons. For more details, contact Jordan Jewell at

Markets and Subjects Analyzed

  • Digital commerce applications targeting businesses of all sizes and industries
  • Best-of-breed digital commerce applications in areas such as CPQ, payments and billing, order management, web content management, merchandising, site search, fulfillment, product information management, and inventory management
  • Business commerce networks that bring together functional applications for enterprise asset management, procurement, financials, sales, and human capital management
  • Enterprise collaboration strategies among digital commerce and marketing/content management vendors
  • Experience management — across channels (includes content management, commerce platforms, integration, and advanced analytics) for B2B, B2C, and B2B2C
  • Proliferation of public cloud microservice architectures
  • Mobile commerce (mobile app marketplaces, built-for-mobile commerce capabilities, and differentiating technology)
  • Impact of Cognitive technologies and intelligent workflow

Core Research

  • Digital Commerce Applications Vendor Shares, Forecasts
  • Digital Commerce Application Vendor Competitive Analysis
  • IDC MarketScapes: B2B Digital Commerce, B2C Digital Commerce, CPQ, and Commerce Marketplaces
  • IDC MaturityScape: Digital Commerce
  • Opportunities in Intelligent Commerce
  • Buyer Behavior and Journeys in Digital Commerce
  • Buyer Trends in Digital Commerce and Order Management
  • Digital Commerce Spanning the Front and Back Offices
  • Innovative Technologies Impacting Commerce

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What is the growth potential of digital commerce vendors serving SMB, midmarket, and enterprise customers?
  2. How are social business, cloud, mobile, and Big Data impacting digital buying behaviors in B2B and B2C?
  3. What return on investment will businesses see by purchasing digital commerce applications?
  4. What are the main areas of friction along the buying journey for consumers and businesses buyers?
  5. How is digital commerce changing the way businesses/consumers buy/sell services, subscriptions, digital assets, & physical goods?
  6. How are digital commerce vendors incorporating cloud, mobile, analytics, AI, and social media in their product portfolios? Do these technologies have traction with prospects?
  7. What role does commerce play in customer experience?
  8. How are marketplaces changing the way products and services are bought and sold?

Related Links

Meet the Experts
Jordan Jewell

Research Manager, Digital Commerce and Enterprise Applications

Mickey North Rizza

Program Vice President, Enterprise Applications and Digital Commerce