Greg Ireland is a Research Director the Consumer Digital Transformation and Multiscreen Video programs at IDC. In this role, Mr. Ireland focuses on the adoption of and engagement with 3^rd Platform devices, services and applications that transform consumer experiences. He also has expertise in and provides in-depth analysis on the ways in which digital video content is distributed, consumed and monetized across traditional pay TV and over-the-top (OTT) services.

BACKGROUND

Prior to joining IDC, Mr. Ireland was a market intelligence manager for an interactive TV solutions vendor where he provided insights and recommendations to senior management and contributed to fund raising and product requirements.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

• M.S. in information science from the University of Illinois
• B.A. in history from American University in Washington DC
• Frequent speaker and presenter at industry conferences and corporate events
• Quoted in numerous publications including the Wall Street Journal, the New York Times, and USA Today, and has been seen on CNBC