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Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video

Greg Ireland is a Research Director the Consumer Digital Transformation and Multiscreen Video programs at IDC. In this role, Mr. Ireland focuses on the adoption of and engagement with 3rd Platform devices, services and applications that transform consumer experiences. He also has expertise in and provides in-depth analysis on the ways in which digital video content is distributed, consumed and monetized across traditional pay TV and over-the-top (OTT) services.


Prior to joining IDC, Mr. Ireland was a market intelligence manager for an interactive TV solutions vendor where he provided insights and recommendations to senior management and contributed to fund raising and product requirements.


  • M.S. in information science from the University of Illinois
  • B.A. in history from American University in Washington DC
  • Frequent speaker and presenter at industry conferences and corporate events
  • Quoted in numerous publications including the Wall Street Journal, the New York Times, and USA Today, and has been seen on CNBC
Lowe's expansion of its partnership with b8ta illustrates the increasingly important role that brick-and-mortar retail stores play in driving the adoption of consumer IoT products and services. As the smart home ecosystem evolves and become...
Comcast's acquisition of Stringify is poised to heighten Comcast's ability to offer services in home control and whole-home scenes and strengthen the role of the traditional communications service provider (CSP) in delivering home IoT solut...
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This IDC Market Perspective reviews characteristics of early adopters of virtual pay TV services. "Virtual pay TV services, in which linear channels are delivered via the internet, such as DIRECTV NOW, Sling TV, and YouTube TV, posted stron...
This IDC Web Conference presents a discussion by IDC's Greg Ireland, Adam Wright, and John Jackson on the key predictions that will impact consumer digital transformation (CDX) and the home internet-of-things ecosystem over the next one to ...
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IDC at CES 2018

Jan 10, 2018 - Las Vegas, NV United States

IDC at CES 2017

Jan 05, 2017 - Las Vegas, NV United States