Greg Ireland

IDC
Analysts
Current: Greg Ireland

Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video

IDC Links
Analyst Research
Appearances

AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

Jun 2018 | IDC Link | Doc # lcUS44090618

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John JacksonResearch Vice President, Mobile & Connected Platforms, Karsten WeideProgram Vice President, Media & Entertainment

AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...
AT&T and Time Warner Deal Approved: Content and Connectivity Converge

Jun 2018 | IDC Link | Doc # lcUS43985518

By: Carrie MacGillivrayGroup Vice President, Internet of Things & Mobility, Jason LeighSenior Research Analyst, Mobility, Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Jason BlackwellResearch Director, Consumer Multiplay and SMB Services, Denise LundResearch Director

The approval of AT&T's acquisition of Time Warner without any restrictions signals that the combination of legacy big media with legacy distribution is no longer viewed as a pre-eminent threat to consumers. In fact, it's a nod to the fa...
AT&T Continues to Be a 4K Leader, But Overall Market Traction for 4K Fails to Match Expressed Consumer Enthusiasm for the Technology

Mar 2018 | IDC Link | Doc # lcUS43705218

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

4K broadcasts are still largely isolated events in the United States with minimal availability across traditional pay TV services. While consumers express a high level of interest in 4K, 4K is far from mainstream as viewers prioritize servi...

More results

Market Analysis Perspective: U.S. Consumer Digital Transformation, 2018

Sep 2018 | Market Analysis Perspective | Doc # US44285818

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC Market Analysis Perspective (MAP) presents an update on consumer digital transformation (DX). The MAP is designed to provide clients the opportunity to engage with IDC on the key issues and trends associated with consumer DX. It in...
Market Analysis Perspective: U.S. Multiscreen Video, 2018

Sep 2018 | Market Analysis Perspective | Doc # US44285918

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC Market Analysis Perspective (MAP) presents an update on the U.S. multiscreen video market. The MAP is designed to provide clients the opportunity to engage with IDC on the key issues and trends impacting the multiscreen video marke...
Digital Transformation–Ready Consumers and the Value Exchange: 2018 U.S. Consumer DX Survey Results

Sep 2018 | IDC Survey | Doc # US44270818

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC Survey provides results and analysis of key findings from IDC's 2018 U.S. Consumer Digital Transformation Survey, with a focus attitudes toward the value exchange between consumers and online service providers by consumer digital t...

More results

IDC at CES 2018

Jan 10, 2018 - Las Vegas, NV United States

Preview

Consumer Digital Transformation Readiness: Are Consumers "Ready" for DX Experiences?

Aug 24, 2017 - Framingham, MA United States

Preview

Analyst Location

United States

Greg Ireland

IDC Links

Analyst Research

Appearances

AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

AT&T and Time Warner Deal Approved: Content and Connectivity Converge

AT&T Continues to Be a 4K Leader, But Overall Market Traction for 4K Fails to Match Expressed Consumer Enthusiasm for the Technology

Market Analysis Perspective: U.S. Consumer Digital Transformation, 2018

Market Analysis Perspective: U.S. Multiscreen Video, 2018

Digital Transformation–Ready Consumers and the Value Exchange: 2018 U.S. Consumer DX Survey Results

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