Greg Ireland

Research Director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video




By: 
Greg Ireland
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Kelly Brown
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This IDC Market Perspective offers advice on how IDC's Consumer Market Model (CMM) can be used to identify consumer market opportunities. The CMM has undergone massive change and is essential to businesses across a variety of industries as ...
By: 
Greg Ireland
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This IDC Market Perspective examines the contrast in trends in consumer spending on traditional pay TV and streaming video services."Looking at projected growth rates for consumer spending on legacy pay TV versus streaming video subscriptio...
By: 
Greg Ireland
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This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares for 3Q22."The total market size of U.S. multichannel pay TV across cable, satellite, and telco TV services for residential and business s...
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    AI and the Future of Consumer-Generated Content
    By:
    Tom Mainelli
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    Greg Ireland
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    Topics:
    Consumer

    Planned for CY2023 Q1 Market Perspective Tech Supplier

    Gen Z and Video as a Precursor to Immersive Learning
    By:
    Tom Mainelli
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    Greg Ireland
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    Topics:
    Consumer

    Planned for CY2023 Q1 Market Note Tech Supplier

    Reimagining the Smarthome: Architecting a Better Future for Consumer and Vendors
    By:
    Tom Mainelli
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    Greg Ireland
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    Topics:
    Consumer

    Planned for CY2023 Q1 Market Perspective Tech Supplier


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Analyst Location

United States



Coverage

Connected home, Mobile consumer devices



Regions

Worldwide, North America