This IDC Market Perspective offers advice on how IDC's Consumer Market Model (CMM) can be used to identify consumer market opportunities. The CMM has undergone massive change and is essential to businesses across a variety of industries as ...
This IDC Market Perspective examines the contrast in trends in consumer spending on traditional pay TV and streaming video services."Looking at projected growth rates for consumer spending on legacy pay TV versus streaming video subscriptio...
U.S. Traditional Multichannel Pay TV Services Market Shares, 3Q22: Market Erosion Tops 2.6%
This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares for 3Q22."The total market size of U.S. multichannel pay TV across cable, satellite, and telco TV services for residential and business s...
AI and the Future of Consumer-Generated Content
Gen Z and Video as a Precursor to Immersive Learning
Reimagining the Smarthome: Architecting a Better Future for Consumer and Vendors
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