Greg Ireland

IDC
Analysts
Current: Greg Ireland

Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video

IDC Links
Analyst Research

Transformation of the U.S. Video Market in Focus as Hulu Hangs in the Balance Between Disney and Comcast

Sep 2018 | IDC Link | Doc # lcUS44360318

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

Transformation of the consumer video market continues as large mergers and acquisitions (M&A) reshape the media and pay TV landscapes. The joint ownership of Hulu places focus on Disney and Comcast, as both providers work to evolve. IDC...
AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

Jun 2018 | IDC Link | Doc # lcUS44090618

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John Jackson, Karsten WeideProgram Vice President, Media & Entertainment

AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...
AT&T and Time Warner Deal Approved: Content and Connectivity Converge

Jun 2018 | IDC Link | Doc # lcUS43985518

By: Carrie MacGillivrayGroup Vice President, Internet of Things, 5G & Mobility, Jason LeighResearch Manager, Mobility, Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Jason BlackwellResearch Director, Consumer Multiplay and SMB Services, Denise LundResearch Director, Enterprise Mobility

The approval of AT&T's acquisition of Time Warner without any restrictions signals that the combination of legacy big media with legacy distribution is no longer viewed as a pre-eminent threat to consumers. In fact, it's a nod to the fa...

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Virtual Pay TV Service Evolution: Technology Investment Priorities to Improve Customer Experiences

Jun 2019 | IDC Perspective | Doc # US45155119

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC Perspective highlights technology investment priorities that can help providers of virtual pay TV services differentiate and grow services in ways other than through typical price and content choice means. We believe that adopting ...
U.S. Traditional Multichannel Pay TV Services Market Shares, 2018: Cord-Cutting Continues

May 2019 | Market Share | Doc # US45048119

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC study provides an analysis of the U.S. traditional multichannel pay TV services market shares for 2018."The total market size of U.S. multichannel pay TV across cable, satellite, and telco TV services for residential and business s...
U.S. Virtual Pay TV Subscription Forecast, 2019–2023

May 2019 | Market Forecast | Doc # US44664719

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC study presents a forecast of virtual pay TV subscribers in the United States through 2023 and an analysis of key developments and market drivers and inhibitors."IDC estimates that subscribers to virtual pay TV services in the Unite...

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Analyst Location

United States

Coverage

Connected home, Mobile consumer devices

Regions

Worldwide, North America

Greg Ireland

IDC Links

Analyst Research

Transformation of the U.S. Video Market in Focus as Hulu Hangs in the Balance Between Disney and Comcast

AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

AT&T and Time Warner Deal Approved: Content and Connectivity Converge

Virtual Pay TV Service Evolution: Technology Investment Priorities to Improve Customer Experiences

U.S. Traditional Multichannel Pay TV Services Market Shares, 2018: Cord-Cutting Continues

U.S. Virtual Pay TV Subscription Forecast, 2019–2023

Analyst Location

Coverage

Regions

Related Links