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Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video

Greg Ireland is a Research Director the Consumer Digital Transformation and Multiscreen Video programs at IDC. In this role, Mr. Ireland focuses on the adoption of and engagement with 3rd Platform devices, services and applications that transform consumer experiences. He also has expertise in and provides in-depth analysis on the ways in which digital video content is distributed, consumed and monetized across traditional pay TV and over-the-top (OTT) services.

BACKGROUND

Prior to joining IDC, Mr. Ireland was a market intelligence manager for an interactive TV solutions vendor where he provided insights and recommendations to senior management and contributed to fund raising and product requirements.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

  • M.S. in information science from the University of Illinois
  • B.A. in history from American University in Washington DC
  • Frequent speaker and presenter at industry conferences and corporate events
  • Quoted in numerous publications including the Wall Street Journal, the New York Times, and USA Today, and has been seen on CNBC
The approval of AT&T's acquisition of Time Warner without any restrictions signals that the combination of legacy big media with legacy distribution is no longer viewed as a pre-eminent threat to consumers. In fact, it's a nod to the fa...
4K broadcasts are still largely isolated events in the United States with minimal availability across traditional pay TV services. While consumers express a high level of interest in 4K, 4K is far from mainstream as viewers prioritize servi...
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This IDC Survey provides results and analyses of key findings from IDC's 2018 U.S. Consumer Digital Transformation Survey, with a focus on consumer concerns due to technology-driven life transformation. Consumer concerns addressed in the su...
This IDC Survey provides results and analyses of key findings from IDC's 2018 U.S. Consumer Digital Transformation Survey, with a focus on ranking the outcomes or live improvements that consumers hope to see from new technology adoption. Ou...
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