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Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video

Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video

Greg Ireland is a Research Director the Consumer Digital Transformation and Multiscreen Video programs at IDC. In this role, Mr. Ireland focuses on the adoption of and engagement with 3rd Platform devices, services and applications that transform consumer experiences. He also has expertise in and provides in-depth analysis on the ways in which digital video content is distributed, consumed and monetized across traditional pay TV and over-the-top (OTT) services.


Prior to joining IDC, Mr. Ireland was a market intelligence manager for an interactive TV solutions vendor where he provided insights and recommendations to senior management and contributed to fund raising and product requirements.


  • M.S. in information science from the University of Illinois
  • B.A. in history from American University in Washington DC
  • Frequent speaker and presenter at industry conferences and corporate events
  • Quoted in numerous publications including the Wall Street Journal, the New York Times, and USA Today, and has been seen on CNBC
T-Mobile Adds Netflix to Premier Service Plan

Sep 2017 - IDC Link - Doc # lcUS43032817

by: Brian HavenGreg Ireland

T-Mobile's addition of Netflix to its service portfolio at no cost is a meaningful challenge to content plays from competitors Verizon and AT&T. Both T-Mobile and Netflix can benefit from this relationship, as each has the power to driv...
Amazon, Facebook, Google, and certain other platform-centric competitors are steadily expanding their control of service distribution from media to retail and beyond. Facebook Watch is symptomatic of this early stage megatrend, but Watch's ...
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Market Analysis Perspective: U.S. Consumer Digital Transformation, 2017

Sep 2017 - Market Analysis Perspective - Doc # US43065617

by: Greg Ireland

This IDC Market Analysis Perspective (MAP) presents an update on consumer digital transformation (DX). This MAP is designed to provide clients the opportunity to engage with IDC on the key issues and trends associated with consumer DX. It i...
This IDC study provides a high-level view of quarterly market metrics including subscribers and revenue for consumer landline voice, wireless, fixed broadband, and video services for the leading U.S. communications service providers (CSPs) ...
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