Greg Ireland

IDC
Analysts
Current: Greg Ireland

Greg Ireland

Research Director, Consumer Digital Transformation and Multiscreen Video

IDC Links
Analyst Research

Transformation of the U.S. Video Market in Focus as Hulu Hangs in the Balance Between Disney and Comcast

Sep 2018 | IDC Link | Doc # lcUS44360318

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

Transformation of the consumer video market continues as large mergers and acquisitions (M&A) reshape the media and pay TV landscapes. The joint ownership of Hulu places focus on Disney and Comcast, as both providers work to evolve. IDC...
AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

Jun 2018 | IDC Link | Doc # lcUS44090618

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John Jackson, Karsten WeideProgram Vice President, Media & Entertainment

AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant Tim...
AT&T and Time Warner Deal Approved: Content and Connectivity Converge

Jun 2018 | IDC Link | Doc # lcUS43985518

By: Carrie MacGillivrayGroup Vice President, Internet of Things, 5G & Mobility, Jason LeighResearch Manager, Mobility, Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, Jason BlackwellResearch Director, Consumer Multiplay and SMB Services, Denise LundResearch Director, Enterprise Mobility

The approval of AT&T's acquisition of Time Warner without any restrictions signals that the combination of legacy big media with legacy distribution is no longer viewed as a pre-eminent threat to consumers. In fact, it's a nod to the fa...

More results

Digital Disruption: Satisfaction with the Value of OTT Video and Traditional Pay TV Service Subscriptions

Mar 2019 | IDC Survey | Doc # US44926619

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC Survey provides results and analysis of key findings from IDC's 2018 ConsumerScape 360 Subscription Services Survey, fielded in October 2018 to 2,000 U.S. consumers over the age of 18. The results presented examine how consumers vi...
Digital Disruption: Impact on Traditional Television Viewing Due to OTT Video Consumption

Mar 2019 | IDC Survey | Doc # US44926519

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC survey provides results and analysis of key findings of IDC's 2018 ConsumerScape 360 Subscription Services Survey, fielded in October 2018 to 2,000 U.S. consumers over the age of 18. The results presented examine how consumers repo...
U.S. Consumer Digital Transformation Readiness Forecast, 2019–2023

Mar 2019 | Market Forecast | Doc # US44893419

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

This IDC study presents a forecast of U.S. consumers that are ready for digital transformation based on existing levels of consumer engagement with technology and ability to set up and use digital devices independently on an advanced level....

More results

Analyst Location

United States

Coverage

Connected home, Mobile consumer devices

Regions

Worldwide, North America

Greg Ireland

IDC Links

Analyst Research

Transformation of the U.S. Video Market in Focus as Hulu Hangs in the Balance Between Disney and Comcast

AT&T's Acquisition of AppNexus Will Help Make AT&T a Major TV Ad Player

AT&T and Time Warner Deal Approved: Content and Connectivity Converge

Digital Disruption: Satisfaction with the Value of OTT Video and Traditional Pay TV Service Subscriptions

Digital Disruption: Impact on Traditional Television Viewing Due to OTT Video Consumption

U.S. Consumer Digital Transformation Readiness Forecast, 2019–2023

Analyst Location

Coverage

Regions

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