target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Perspective - Doc Document number: # US51660424
Understanding Gen Z Consumers
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Abstract
This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology.
"Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied with experiences," said Greg Ireland, research director, Future Consumer Agenda at IDC. "Gen Z consumers are also often extreme in their opinions of brands relative to other generational cohorts."