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Carla Arend

Program Director, European Software

Carla Arend is a program director with the European software and infrastructure research team, responsible for managing the European storage research and co-leading IDC's European cloud research practice. Arend provides industry clients with key insight into market dynamics, vendor activities, and end-user trends in the European storage market, including hardware, software and services. As part of her research, she covers topics such as software-defined storage, OpenStack, flash, cloud storage, and data protection, among others.

In addition to syndicated research, Arend has worked on many custom consulting projects identifying opportunities in the European storage software and services market and has authored white papers on subjects such as Big Data, cloud storage, data protection and recovery in virtualised environments, archiving software, and virtualisation software.

Arend is regularly asked to speak at industry events, strategy workshops, sales kick-offs and training, partner events, and end-user events.

Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.

Follow Carla on Twitter @carla_arend.

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