Analyst Location

Canada



Coverage

Consumer



Regions

North America

Rob Burbach

Research Director




  • By: 

    • Manish Nargas Loading
    • Mariana Fang Loading
    • Rob Burbach Loading
    This IDC Market Presentation presents findings from IDC Canada's recent consumer survey that uncovers "What factors drive the choice of technology brands consumers use" through the use of a MaxDiff conjoint approach.For the purpose of this ...