By using this site, you agree to the IDC Privacy Policy

Robert Burbach

Research Manager, Survey & Analysis

Rob Burbach is a Research Manager for the Survey and Analysis Group at IDC Canada, which provides research for analysts and customers to better understand Canadian technology markets.  Rob works on and has responsibility for IDC internal research in the enterprise, small business and consumer markets. In addition, he is also responsible for the design, analysis and management of syndicated and custom research projects for the IDC Custom Solutions group in Canada.

In addition, Rob supports custom research projects on a global level for IDC Custom Solutions with advanced analytic techniques including pricing, discrete choice, segmentation and mapping. 

With over 25 years of market research experience across a number of sectors, Rob possesses a broad understanding of the buying behaviour of Canadians consumers and businesses.  A particular area of expertise is in the use of advanced analytical analysis to primary market research studies and its application to very large customer databases maintained by enterprises.

Prior to joining IDC, Rob worked as a senior associate for The Strategic Counsel. He provided senior level consulting and research services for a variety of firms across multiple industry segments including: technology, media, financial services, government and retail. He was senior manager of market research at Bank of Montreal – where he gained experience in retail banking, wealth management, brokerage, insurance, and corporate-wide strategic initiatives. Additional market research experience came from the NPD Group and Angus Reid Group. Rob’s work included a wide range of studies examining buyer behaviour for business and consumers. This included ad-hoc and syndicated studies examining buyer behaviour for consumers and business.

Rob graduated with an MBA in international finance and marketing from the SASIN Graduate School of Business, Bangkok, Thailand. In addition, he has a bachelor of mathematics degree from the University of Waterloo.

This IDC Presentation presents the results of IDC's 2017 Canadian Top Executive Survey, which focused on the theme of aligning business and CIO priorities in the digital economy. The survey looks at how technology is being implemented in la...
Consumer Survey: Digital Banking Expectations and Experiences — Payments

May 2017 - IDC Perspective - Doc # CA42491517

by: Robert Smythe,  Jason BremnerRobert Burbach

This IDC Perspective looks at the demographic profile of Canadian bank clients and how banks are supporting their many payment needs. Data was obtained via an online survey involving more than 1,000 respondents. The results provide a good o...
More results

Team member of

Analyst Location





North America