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Apples Lu

Senior Market Analyst – IPDS, IDC Taiwan

Apples Lu is a Senior Market Analyst with IDC Taiwan’s Imaging, Printing and Document Solutions (IPDS) Group, based in Taipei. She is responsible for building data and providing analysis and forecast trends on a quarterly basis for the peripherals market and covering hardcopy laser peripherals for the printers and copiers, large format peripherals, printer consumables, managed print and document services (MPDS), and 3D printing markets in Taiwan. Apples also provides insights to support custom projects to local clients in both consumer and enterprise peripherals markets.

Prior to joining IDC Taiwan, Apples had five years of working experience in the IT product field. She has served in the electronic dictionary industry and was responsible for the new product development and product integration for sales through factory to consumer electronics channel. Prior to this, she was in charge of sales in a semiconductor equipment company and a project for a customized panel detecting machine and laser repair system at panel cell and module manufacturing section. She managed to integrate the resources between Japanese technical and key component originals, the local electronical and mechanism teams, and panel makers to fulfill the client’s demand.

Apples holds a master’s degree in business administration from National Chiao Tung University. She received her bachelor’s degree in commerce from National Chengchi University in Taiwan.