Peter Rutten is a Research Manager, Server Solutions with IDC’s Enterprise Platforms Group. In this role, Mr. Rutten focuses on the high-end server market, including Unix, mainframes, and high-end x86 servers. His research also covers subjects that are of critical importance to high-end server customers such as high availability, big data, and flash storage.

Prior to joining IDC, Mr. Rutten was a Senior Market & Business Analyst at innovation consulting firm GEN3 Partners, where he co-developed and executed a comprehensive methodology to provide objective customer data to the R&D teams of Fortune 1000 companies. Mr. Rutten has also worked as a market and business strategist for several Silicon Valley tech start-ups and he was an early developer of ebook business models at Cybergold, now MyPoints. He was a co-founder of Electric Word magazine which became WIRED magazine, and served as the president and publisher of WIRED’s book division. Mr. Rutten has written several technology-related books for Random House and HarperCollins and he co-authored Where We Stand, a comparative study of economies in the developed world, published by Bantam Books.

He has spoken about new innovation methodologies to client forums, has been a speaker on ebooks at public conferences and on radio, and he has addressed emerging web trends to numerous audiences during book tours.

Mr. Rutten studied Philosophy and Political Science at the University of Amsterdam and holds a BA in Journalism.