Archana Ramachandra

IDC
Analysts
Current: Archana Ramachandra

Archana Ramachandra

Research Manager, Consumer Technology Strategy Service

Analyst Research

What Is the Profile of Consumers Interested in Smart Glasses?

Aug 2021 | IDC Survey Spotlight | Doc # US48120221

By: Ramon T. LlamasResearch Director, Mobile Devices and AR/VR, Archana RamachandraResearch Manager, Consumer Technology Strategy Service

This IDC Survey Spotlight polled 1,505 consumers on their interest in a hypothetical pair of smart glasses, given a description of the device and its features as part of IDC's Consumer Wearables Survey. In addition, we collected information...
Smartwatch and Fitness Tracker Brand Analysis Among Wearables Intenders

Aug 2021 | IDC Survey | Doc # US48120321

By: Ramon T. LlamasResearch Director, Mobile Devices and AR/VR, David MyhrerResearch Vice President, Archana RamachandraResearch Manager, Consumer Technology Strategy Service

This IDC Survey reviews results taken from IDC's annual Consumer Wearables Survey. In it we polled 252 intenders (individuals who have self-identified intending to acquire a new smartwatch or fitness tracker in the next 12 months) from our ...
U.S. Consumer PC and Tablet Refresh Rates Interactive Dashboard

May 2021 | Pivot Table | Doc # US47696221

By: David MyhrerResearch Vice President, Archana RamachandraResearch Manager, Consumer Technology Strategy Service

This IDC Pivot Table (executive dashboard) provides U.S. consumer refresh rates (aka device life cycle or replacement rates) for PCs and tablets by form factor (desktops, notebooks, convertibles, detachables, and slates) and includes trends...

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United States

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