Archana Ramachandra

IDC
Analysts
Current: Archana Ramachandra

Archana Ramachandra

Research Manager, ConsumerScape 360° and Consumer Primary Research

Analyst Research

VideoNEXT: The Future of Consumer Demand for Video

Feb 2019 | IDC Survey | Doc # US44873319

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

This IDC Survey provides results and analysis of key findings from IDC's December 2018 ConsumerScape 360: Emerging Technology and Video Survey with a focus on consumer behaviors that will likely impact the future of online or over-the-top (...
VideoNOW: Consumer OTT Video Services Demand and Usage

Feb 2019 | IDC Survey | Doc # US44873219

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video, John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

This IDC Survey provides results and analysis of key findings from IDC's December 2018 ConsumerScape 360: Emerging Technology and Video Survey, with a focus on consumer behaviors around current consumption of online or over-the-top (OTT) vi...
ConsumerScape 360: Consumer Sentiment Toward Personalization YoY

Feb 2019 | IDC Survey Spotlight | Doc # US44832419

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

This IDC Survey Spotlight helps readers understand how consumers feel about the value of sharing personal data in exchange for personalized experiences. It analyzes consumer sentiment on the following statements:Online ads can be useful whe...