ConsumerScape 360: Consumer Sentiment Toward Personalization YoY
Feb 2019 | IDC Survey Spotlight | Doc # US44832419
By:
John Jackson
Research Vice President, Mobile & Connected Platforms, Archana Ramachandra
Research Manager, ConsumerScape 360° and Consumer Primary Research
This IDC Survey Spotlight helps readers understand how consumers feel about the value of sharing personal data in exchange for personalized experiences. It analyzes consumer sentiment on the following statements:Online ads can be useful whe...
