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Archana Ramachandra

Senior Research Analyst, ConsumerScape 360° and Consumer Primary Research

Archana Ramachandra, a Senior Research Analyst at IDC is responsible for many facets of ConsumerScape 360º from both a project management and execution perspective. She conducts strategic research and in-depth analysis on the consumer electronics, services and technology markets with a focus on changing consumer behavior and attitude towards technology. She is also responsible for producing syndicated and custom research for the largest technology vendors in the world. Additionally, she oversees the execution of survey projects, including survey design, programming, testing, and data management. She also provides direction in using analytical platforms and supports the consumer and computing teams in their survey needs.


Archana holds exceptional quantitative and analytical skills. She has experience with SPSS and is familiar with a broad range of statistical techniques including regression analysis. She has the ability to crunch data in multiple ways to help produce complete, concise, clear and easily understandable evaluations. Additionally, her attention to detail, troubleshooting skills and thorough understanding of customer needs, allows her to nurture strong relationships with clients.


  • Master's degree in Finance
ConsumerScape 360, Mobile Phone NPS Trending

Dec 2017 - IDC Survey Spotlight - Doc # US43286417

by: John JacksonArchana Ramachandra

This IDC Survey Spotlight trends three years NPS scores for the top 10 mobile brands (Apple, Samsung, Huawei, Motorola, LG, Xiaomi, HTC, Lenovo, Sony, and Nokia).This Survey Spotlight is based on IDC's ConsumerScape 360 Survey.
ConsumerScape 360, Social Network Usage

Nov 2017 - IDC Survey Spotlight - Doc # US43259817

by: Archana RamachandraJohn Jackson

This IDC Survey Spotlight looks consumers who used social networks (Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, WhatsApp, and Kik Messenger) in the past 30 days by age and also how frequently they use these social networkin...
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