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Jeff Rivkin

Research Director

Jeff Rivkin is Research Director of Payer IT Strategies for IDC Health Insights responsible for research coverage on ACA/HIX Healthcare Reform, payer business and technology priorities, constituent and consumer engagement strategies, technology and business implications for accountable care, risk, quality-based payment, and incentive programs, among other trends and technologies important to the payer community.


Previously, Jeff Rivkin served for ten years as Enterprise Architect at CareFirst Blue Cross/Blue Shield, responsible for building business and technology alignment roadmaps for the ACA/HIX Health Reform, Mandated Implementations, and Provider Network domains to ensure alignment of annual and tactical IT project planning with business goals. Jeff Rivkin has also worked at Magellan Health Services as Lead Data Architect, where he developed the Enterprise data model for the enterprise data warehouse and implemented data management processes and best practices.


  • University of Maryland, M.S. in Computer Systems Management
  • CHRS- Certified Healthcare Reform Specialist
  • PAHM- Professional, Academy for Health Care Management
  • CPEHR- Certified Professional,  Electronic Health Records
  • CBIP-  Certified Business Intelligence Professional
  • CCP- Certified Computing Professional
  • CDP- Certified Data Processor
  • Harvard School of Public Health, Continuing Education Certificate
    • Leadership Strategies for Information Technologies in Health Care
  • Published magazine author

Download Jeff Rivkin's Bio

This IDC Market Note discusses about the key conversations and Optum's idea of growing partnerships to tackle the biggest challenges in healthcare at the Optum Forum 2017. At the Optum Forum 2017, Optum's senior executives shared their visi...
This IDC study discusses how healthcare organizations are on a mission to digitally transform to create a value-based healthcare system, even though they may not use the term "digital transformation" as extensively as other industries such ...
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