Abstract

This IDC Tech Buyer Presentation provides tips and guidance to implement a data monetization strategy through data-as-a-service (DaaS) products and offerings.

Product development: It is important for all the varied stakeholders — from business leaders and product managers to IT professionals and marketers — to realize that this is a very different endeavor from traditional data management. This Future Enterprise Planning Guide will help CIOs and other high-level IT leaders undertake a product development process, following clear steps: strategy, financials, offering, resources, and measuring success. It offers guidance and peer advice to help stakeholders craft a plan to prepare and mitigate the risks of a data-as-a-service offering. Understanding the appropriate features, technologies, and process is crucial to the success of this new type of product development.

This presentation is part of IDC's Future Enterprise Planning Guide series. Each module delivers key overviews, targeted advice, and peer insights to guide users through key parts of the digital transformation process.

Coverage