Abstract

This IDC PeerScape explores the mindsets of two highly successful design thinking practitioners and how they have advanced the art and science of design thinking to deliver groundbreaking customer experiences. The document not only focuses on exploring the professional craft needed to create value but also describes the design thinkers' ultimate goal to go beyond pure innovation to best define and package a wide range of solutions into superior customer services that customers regard as compelling offerings.

"The same approach that has gone into the design of many game-changing digital products can and should be employed by any organization dedicated to creating solutions that customers want and need," states Bob Multhaup, adjunct research advisor, IDC's IT Executive Programs (IEP).

Coverage