target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # US49870223
Industry Personas Handbook: Worldwide Banking 2023/2024
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Abstract
This IDC Market Presentation is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:
- Who are the key personas I need to address with my offerings (products and services), marketing messages, sales campaign, and sales activities?
- What are their strategic priorities and day-to-day activities?
- What are their major pains and challenges?
- What are their key performance indicators (KPIs)?
"We are currently navigating turbulent and difficult economic conditions. Hence, it is more important than ever for technology providers to carefully articulate their value propositions to the different personas in which they are in discussions. The conversations will be more impactful if they are specific and tailored to the goals and KPIs of each persona rather than generic and vague," says Abhishek Kumar, associate research director, IDC Financial Insights.