target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Perspective - Doc Document number: # US50079123
How the Consumer Will Drive Business Innovation
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Abstract
This IDC Market Perspective looks at the ways in which new consumer behaviors and expectations will drive business innovation, technology implementations, and business tech spend.
"Developments in the consumer market, including those based on generational behavior and expectation differences, will continue to impact business innovation," says Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "In key business segments, including bars, restaurants, hotels, gyms, retail, and universities, technology decisions makers for key employee and customer-facing experiences are more likely to be millennials than other generation groups."