target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Perspective - Doc Document number: # US50079623
Cryptocurrency and Content Creators
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Abstract
This IDC Market Perspective looks at the growth of independent content creation and the factors limiting the use of cryptocurrencies for content monetization.
"With over 3.2 billion consumers forecast to spend $17 billion on independent content creator subscriptions in 2023, the content creator economy continues to grow," says Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "Content distribution and monetization remains heavily concentrated across a selection of major platforms, and crypto has yet to play a notable role in content monetization."