target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Presentation - Doc Document number: # US50574723
IDC Market Glance: Experiential Commerce and Social Commerce, 1Q23
The Experiential Commerce and Social Commerce Market Glance provides an overview of the software developers in each technology category which are at the junction between commerce and marketing. This convergence of experiential website marketing and digital commerce has created this new market - Experiential Commerce- where various types of software is utilized to enhance the presentation layer on a shopping web page, thereby elevating their customers' digital experience. As organizations from various industries and business models are increasingly investing in digital commerce, advanced capabilities become essential to establishing a successful online presence that allows companies to connect with their customers via engaging, seamless experiences at the convergence between content and commerce.