target audience: TECH BUYER  Publication date: May 2023 - Document type: IDC Perspective - Doc  Document number: # US50641923

Generative AI: Security, Privacy, and Trust Concerns


  • Ryan O’Leary Loading
  • Grace Trinidad Loading
  • Jennifer Glenn Loading


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This IDC Perspective provides an overview of the privacy, security, and trust concerns around the rapid adoption of generative AI. Generative AI has burst onto the scene and is the topic of conversation in every industry. There is a lot to be excited about, but there are significant concerns that need to be discussed and considered. This IDC Perspective discusses considerations to be aware of around generative AI.

"Traditionally, AI is a vacuous term that means different things to different people. When the term generative AI is used, that specifically means a branch of computer science that involves unsupervised and semi-supervised algorithms that enable computers to create new content using previously created content, such as text, audio, videos, images, and code, in response to short prompts. The key here is previouslycreated content — garbage in, garbage out. Luckily, the world has time. Even though generative AI has burst on the scene, loudly, relatively few are using it yet," says Ryan O'Leary, research director, Privacy and Legal Technology at IDC.


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