target audience: TECH SUPPLIER  Publication date: May 2023 - Document type: Web Conference Proceeding: Tech Supplier - Doc  Document number: # US50654423

The New Marketing Organizational Models Built for Business Growth Webinar


  • Laurie Buczek Loading
  • Fred Isbell


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This IDC Web Conference presents a discussion by IDC's vice president of the CMO Advisory Practice, Laurie Buczek, along with research manager, Fred Isbell, share findings and key insights from the latest research on the future marketing organization. Changes in business and customer expectations have outpaced the evolution of marketing organizational models. Over the past three years, digital buyer behavior has crossed the tipping point, yet most marketing organizations still equate "digital" primarily with their static website. Marketing's organizational silos, skill sets, channel approach, and underlying technologies must evolve to optimize for scale, agility, and growth in the digital business era.


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