target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Market Presentation - Doc  Document number: # US50764324

Industry Digital Transformation Market Forecast: Asia/Pacific Retail, 2024

By:  Vijay Sarathi Gollapalli Loading


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This industry digital transformation (DX) market forecast for Asia/Pacific retail provides technology suppliers with an overview of regional retail spending for Digital Transformation, and insights into the market context influencing that spend for 2024.

It allows to understand Asia/Pacific retail DX spending in the context of the total DX spent and highlights how retail organizations are investing across industry specific DX use cases in the region.

By looking at the size of the regional market and the top growing use cases, tech supplier executives can better evaluate areas for investment in products or services development, sales and marketing campaign prioritization, and market penetration.

Used in combination with the other IDC industry intelligence reports, this document can help tech providers gain a competitive advantage in the Asia/Pacific region.

"In the Asia/Pacific region, spending DX in retail has increased. Companies are spending to upgrade their digital tools and systems to change how people shop and how businesses work. Each investment in digital upgrades is a step closer to a future in which technology and happy customers go together, helping businesses grow and come up with new ideas in busy markets. When top-notch technology and great customer service come together, it opens up lots of new opportunities in the region's growing retail sector," says Vijay Sarathi Gollapalli, research manager, IDC Retail Insights.


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