target audience: TECH BUYER Publication date: Jun 2023 - Document type: IDC MarketScape - Doc Document number: # US50827723
IDC MarketScape: Worldwide Full-Stack Content Management Systems 2023 Vendor Assessment
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Abstract
This IDC study provides an assessment of the full-stack content management systems used for persuasive digital experiences and presents the criteria most important for companies to consider when selecting a full-stack content management solution. This assessment discusses both quantitative and qualitative characteristics that explain success in the authoring of personalized content to be delivered by a custom developed front-end brand or consumer website, mobile web app, or other digital delivery channel. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another. The study highlights the factors expected to be the most influential for success in the market during both the short term and the long term.
"The monolithic CMS is a thing of the past. Many of the first-generation CMS vendors have modernized their technology stacks and moved to a componentized, API-friendly system that streamlines the content value chain and orchestrates customer engagement across many digital channels," said Marci Maddox, research vice president, IDC's Digital Experience Strategies program. "Organizations still value the ease the full-stack CMS brings to managing and publishing content to many digital channels from one interface."