Jun 2021 | IDC Link | Doc # lcUS48026521
Marci MaddoxResearch Director, Digital Experience Strategies
IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment
Jul 2021 | IDC MarketScape | Doc # US47482521
This IDC study provides an assessment of the primary PIM application vendors for digital commerce use cases. The study also discusses what criteria are most important for companies to consider when selecting a system."Recent acceleration in...
Jun 2021 | IDC Perspective | Doc # US48010321
By: Alan WebberProgram Vice President, Customer Experience, Melinda-Carol BallouResearch Director, Agile ALM, Quality & Portfolio Strategies, Laurie BuczekResearch Vice President, CMO Advisory Practice, Leslie HandVice President, IDC Retail Insights, David WallaceResearch Director, Customer Intelligence and Analytics, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Marci MaddoxResearch Director, Digital Experience Strategies, Gerry MurrayResearch Director, Marketing and Sales Technology, Adelaide O'BrienResearch Director, Government Digital Transformation Strategies, Ritu JyotiGroup Vice President, Worldwide Artificial Intelligence and Automation Research Practice Global AI Research Lead
This IDC Perspective summarizes key takeaways from the Adobe Summit, held April 27–29, 2021. The event focused on upcoming product releases, future product road maps, and areas of technology innovation."Adobe's recent Summit event on the ne...
Jun 2021 | IDC TechBrief | Doc # US47327121
This IDC TechBrief describes the needs, use cases, risks, and success factors associated with website software tailored for public brand and consumer experiences."When a fraction of a second lag in load time can reduce a customer's interact...