target audience: TECH BUYER Publication date: Jun 2023 - Document type: IDC MarketScape - Doc Document number: # US50827823
IDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023 Vendor Assessment
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Abstract
This IDC study provides an assessment of the hybrid headless content management systems used for persuasive digital experiences and presents the criteria most important for companies to consider when selecting a hybrid headless content management solution. This assessment discusses both quantitative and qualitative characteristics that explain success in the authoring of personalized content to be delivered by a custom-developed front-end brand or consumer website, mobile web app, or other digital delivery channel. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another. The study highlights the factors expected to be the most influential for success in the market during both the short term and the long term.
"Organizations are adopting hybrid headless CMSs because they want both the ease of the full-stack presentation control and the flexibility of a presentation-agnostic headless CMS to support the variety of digital experiences the business demands and consumers expect," said Marci Maddox, research vice president, IDC's Persuasive Content and Digital Experience Strategies program. "Organizations are recognizing the value that the hybrid headless CMS brings to use one content source to publish across many digital channels."