target audience: TECH BUYER Publication date: Aug 2023 - Document type: IDC Perspective - Doc Document number: # US51113723
Sales Is Primed to Shine as a Generative AI Use Case
This IDC Perspective examines why sales teams are well-suited to the benefits of generative AI and how they can best reap those rewards.
"Sales teams have traditionally eschewed technology that requires them to deviate from their established workflows," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "But the work they do is highly transactional and results in large volumes of unstructured data — the kind of data generative AI is built for. By adopting generative AI, sales teams have the opportunity to significantly improve their productivity while forging a path for others to follow."