target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Share - Doc Document number: # US51147923
Worldwide Digital Asset Management Software Market Shares, 2022: Cloud-Based DAMs Maintain Steady Growth
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Abstract
This IDC study contains vendor shares for the digital asset management software market for revenue attained within the calendar year 2022. It includes commentary on the growth of the market and emerging trends and provides actionable advice for technology suppliers.
"The digital asset management software market grew a modest 9.4% in 2022," said Marci Maddox, research vice president, Persuasive Content and Digital Experience Strategies at IDC. "The need to create, manage, and distribute increasingly large amounts of media assets to support today's omni-channel digital experience continues to drive growth in this market."